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FOR IMMEDIATE RELEASE
New Meets Old as Adler Display Completes Work
on Neonatal ICU
BALTIMORE, Maryland, January 10, 2007 - One of the oldest creative
companies in the U.S. has completed a project for some of the
youngest "creations" in Maryland, delivering pride and creativity to
the Anne Arundel Medical Center NICU.
Adler Display (www.adlerdisplay.com),
founded in 1937 and a nationally known and award-winning leader in
visual communications, took on an 18-month project creating displays
for the new $4 million neonatal intensive
care unit (NICU) at the
Anne Arundel Medical Center in suburban Anne Arundel
County. The recently completed NICU has won praise through the
area, including newspaper and TV coverage, and Ron Adler, the
company's president and son of founder Howard Adler, is "justifiably
proud of the work of our creative team on this project."
Mr. Adler said the concept for the storybook-style theme elements of
his company's project were originated by C.R. Goodman Associates, a
Maryland architectural firm. Adler Display designed, fabricated and
installed recognition displays as well as three-dimensional
ribbons and blocks supporting the overall theme. The project
included two parts - donor displays recognizing the NICU's primary
donor and additional donors, and architectural theme elements for
the NICU itself.
For the primary donor display, which is on display inside the NICU,
the Adler Display team designed and fabricated an organic-shaped,
solid maple frame with a dibond graphic which continued the
background texture of the artwork in the NICU. Adler's creative
efforts included decorating the frame of the display with a custom
profile shape of the "bunnies on the moon" artwork.
In addition, Adler Display designed and fabricated another donor
display - a Teddy's Place Display. It features an etched glass
panel with custom radius and shape, and an overlay glass with a
sepia tone photograph of "Aunt Ted" with a non-glare, beveled plexi
overlay.
For the theme elements of the NICU, Adler's efforts included
creating and producing eight fabric dimensional ribbons, each
20-feet wide with layered cut-out painted animals in their centers;
large wooden baby blocks, each some 2-feet square; dimensional
border figures, each 18-inches high and covering nearly 12-feet of
the wall; 5 panels of corridor artwork, and unique for each room
headwall graphics for 20 rooms in the NICU, including graphics
approximately 62-inches high by 52-inches wide, with seven different
crops of the same image.
Jeffrey Bank, vice president of sales for Adler Display, praised his
entire team, citing display designer Piotr Wolff, project manager
for the recognition displays Lyndi Carvalho, and project manager for
the theme elements Andy Davenport "for their creativity and
dedication." He also thanked Chuck Goodman and John Zierdt, the key
contacts at C.R. Goodman, for their theme conceptualization and
partnership on the project.
Project
Photographs
To view the work that Adler Display did for the Anne Arundel Medical
Center NICU, visit
www.adlerdisplay.com/NICU/NICU_images.htm
About Adler
Display
Adler Display (www.adlerdisplay.com)
is a nationally recognized innovative leader in visual
communications through trade show displays, custom displays
environments, presentation graphics and signage. Headquartered in
Baltimore, Maryland, Adler Display provides custom display
environment displays nationally, and trade show displays to the
mid-Atlantic region.
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Contacts: Ron
Adler Kris McCurry
Adler
Display Brave New Markets
410-281-1200, ext. 616 410-902-0801, ext. 107
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