Adler Display E-Newsletter - Volume 2 - Issue 1 - The Fabric Display Revolution

Using Fabric in Your Displays

Specific to the trade show and display industries, the creative use of both printed and non-printed fabrics has taken convention centers and retail stores by storm. Stretched fabric towers, canopies, hanging signs, banners and banner stands, and simple décor accents can provide an element of style and even set a mood in a trade show or retail space.

Each year, exhibitors and exhibit designers are coming up with new ideas utilizing tension fabrics in their displays. See our Fabric Display Showcase for many different ideas.

If you want to incorporate fabric into your displays, your best bet is to do a bit of research on what's available, then talk to your displays provider to see what additional ideas they might have. Then, based on your budget, you can brainstorm some ideas.

Even if you already have a graphic panel or Duratrans (backlit) display, you may be able to incorporate fabric elements or accents to help modernize the look. Depending on the model of your graphic panel display, you may even be able to replace heavy graphic panels with lightweight fabric panels. Additionally, the use of hanging tension fabric signs and shapes can call attention to any display. Fabric banners and banner stands are also a nice way to accent a standard 10x10 pop-up.

The Many Benefits

There are countless benefits to using fabric in parts of or even all of your display, depending on your business and the look you're after. Fabric displays are:

> Lightweight and portable

> Easy to assemble

> Require no union set-up assistance/cost

> Inexpensive to ship

> Affordable to purchase

> Can be front or back-lit

> Can easily be hung from the ceiling

> Can be ironed and washed without losing its shape or color

> Highly durable

> Easy & affordable to change and update

For more information and ideas on incorporating fabric into your displays, contact Adler Display – 410-281-1200.