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Adler Display E-mail Newsletter - Volume 2, Issue 3. If you have trouble seeing the images below, click here, or cut and paste the following link into the address bar of your web browser: www.adlerdisplay.com/e-newsletter-07-1
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What Really Matters? Whether you rent or purchase, there are certain matters such as that of quality, product warranty and support that you should not have to compromise on. Whether you decide to rent or purchase, included here are some factors that really matter when it comes to trade show exhibit displays. ■ High Impact, Professional Presentation: With only a fleeting moment to attract the attention of a trade show attendee, your trade show exhibit must appeal to your target audience’s interests. Your trade show display must effectively communicate who you are, what you do and how your company can help them. ■ Power Overall Costs: Today, marketers must achieve their goals with reduced budgets. Whether you rent or purchase your next trade show display depends on many individual factors and limitations. No matter what those are, you need to be able to work closely with your display vendor to weigh all of your options, particularly addressing the issue of budgets. ■ Scalability and Flexibility: Make sure the trade show display you rent or purchase is designed to change and grow to meet your demands. For instance, some modular displays may be reconfigured to break down into smaller trade show display units. These modular displays are intelligent systems that integrate with one another so they can be repurposed to form larger tradeshow exhibits as well. ■ Superior Product Warranty: At the very least your display investment should be protected against defective craftsmanship and at the very best - if it ever fails to function for any reason - you should get free repairs or replacement for as long as you own or rent it. ■ Support After The Sale: Most trade show booths are set-up on weekends and often into evening hours. This is true for both trade show exhibits you own and trade show exhibit rentals. When you encounter a problem, you need to get help fast. That’s why you need to make sure you have the necessary support to make your show a success. Whether you rent or purchase your trade show display depends on many individual factors. Before you make up your mind, work with your display vendor to weigh all of your options. Good luck! For information and ideas on trade show displays rentals and sales, contact Adler Display – 410.281.1200.
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