| |
|
Display Planning
Checklist
So you’ve made it through the
Trade Show Planning & Budgeting
phase, and now you’re ready to Create a Winning Display! So where do you
start? Before you can determine what your booth should look like, you
need to think through all of the factors at play. The Display
Planning
Checklist below is a good way to get you started, and can put you well
ahead of the game when you sit down with your display designer.
 |
Set Your Budget.
Before you can
dream up all of the flash that will stop a trade show
attendee in their tracks, you have to know your budget.
(Refer back to
Budgeting for Trade Show Success
from our last issue.) Once you know what you can spend on
the physical display and display design, you can move ahead
with exploring your options. When working with your display
designer, be sure to communicate your budget and
expectations. |
| |
|
|
Determine Booth
Location.
Knowing your show
and your booth location is important when laying out the
strategy for booth design. Is your location an island –
meaning show attendees will be viewing it from all sides –
or does it back up against pipe and drape? Is your booth
near an entrance, near a food court, or sandwiched in
between a row of competitors? All of these factors will help
determine the direction of your booth layout and design. Be
sure and let your display designer know your location, and
work with them on how people will move through your booth at
the show. |
| |
|
|
Know Your Target
Audience.
Because you’ve
done your homework in
choosing the right show,
you know your target audience. So what will make them
respond to your booth positively? What will make them stop
and inquire about your products and services? Consider
things like the overall theme of the show or conference, how
much time show attendees will have on the show floor, and
what attendees want or need to take away from the show. When
working with your display designer, be sure and tell them
who your target audience is so that they can design a
display that appeals to them. |
| |
|
|
Do Your Product
Research.
Now that you know
what you want to spend, where your booth will be at the
show, and whom you want to "wow", you’re ready to start
exploring your options. The trade show industry is
constantly developing new product innovations. In fact,
trade show giants like Nimlok and Nomadic introduce dozens
of new products each year. So before you set your mind on a
particular type of display, explore
new product
innovations. Give your display vendor your budget and
let them go to work. |
| |
 |
|
