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Exhibit Booth Set-Up
So you’ve made it through the
Trade Show Planning & Budgeting
phase, you've learned how to
Create a Winning Display, and now you
are ready for The Trade Show Experience! The key to successful
exhibiting is planning. From getting your booth there to booth staffing
to the return trip home, we've got tips on planning for success.
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Preparing to Go.
You have no doubt done extensive
planning and prep work before heading to the show including
travel planning, staff planning, materials and display
set-up planning, and prepping all of the on-site materials
from your
Trade Show Toolkit Checklist.
And because there is so much to keep track of, we advise
creating a Show Notebook that you carry with you
on the way that includes:
Content lists and tracking
numbers for all boxes being shipped
Names and contact info for all
booth items that you ordered (lead retrieval system,
internet access, flowers, cleaning service, etc.)
Travel itineraries and hotel
information for booth staff
Cell phone numbers for booth
staff
Names and contact info for
on-site services |
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Upon Arrival.
Have plan for booth staff to
meet on show floor to help set up your display. When you
arrive at the show, make sure all items have arrived at your
booth and/or at your hotel. If anything is missing, check
with the event center staff to locate missing items or track
packages. |
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Booth Set-Up.
Obey event center rules for
set-up! Most convention centers have union staff and require
that exhibits needing tools for assembly be set-up by the
union staff. If you have such a display, it's a good idea to
be present during the assembly to be sure that set-up is
being done to your specifications.
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Booth
Set-Up Tip
Whenever possible, when choosing to purchase or
rent a display, explore your options for
displays that do not require tools for assembly.
Display manufacturers have become masters of
creating even large-scale displays that do not
require tools for assembly!
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Allow yourself plenty of time
for set-up. You may find that you are missing an item or two
or that a light bulb has burned out. Allowing extra time to
take care of those unexpected items will save you from running around
the morning of the show! |
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Have Back-Up Plans.
Prior to traveling to the show,
it's a good idea to locate key vendors in the
vicinity of the event location just in case you need them.
Many common items such as photocopying are available through
the event company managing the show, but can be pricey. Key
vendors may include quick printers, a source for fresh
flowers and candy, and a drug store for light bulbs,
batteries, tape, aspirin and other essential booth supplies. |
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