FOR IMMEDIATE RELEASE 

Modern Way Finding System for Hospitals is Sign of the Times, Says Adler Display

BALTIMORE, July 7, 2004 – Over nearly 70 years, Adler display has earned a local and national reputation as an innovative leader in visual communications.  Now, the venerable company has applied its knowledge and know-how to help hospitals create and implement new way-finding signage and systems.

Ron Adler, president of the company started by his father in 1937, said working with hospitals on way-finding signage projects “is as fulfilling as anything we do.  Hospital management knows how stressful it can be to visit a loved one who is ill, and how wandering around an unfamiliar building can add to one’s frustration. 

“By implementing a modern, easy-to-read and flexible signage program,” he said, “visitors can now get to see patients more quickly, and hospital personnel can concentrate on their jobs rather than having to stop and continually direct visitors.”

One of the first health care leaders to work with Adler to create a new way-finding system is Good Samaritan Hospital, a 300-plus bed facility located on Loch Raven Boulevard in Baltimore.  Chad Dillard, the hospital’s vice president of marketing, said Good Samaritan had recently opened a new building, “and was experiencing traditional problems with way-finding.  We felt this was an opportune time to investigate more flexible and contemporary options,” he said.

“Adler’s many years of experience proved valuable,” said Dillard.  “They helped us create easy-to-follow way-finding directions and other special signs,” he said.  “The system we created with Adler met our immediate requirements and also gave us the flexibility to make changes fairly quickly – often in less than a day – because of its digital format. 

“Visiting Good Samaritan's Emergency Department is now less confusing thanks to the new, easy-to-follow way-finding system,” he said.

Additional information on way-finding systems and signage from Adler Display is available by calling 410-281-1200 or visiting www.adlerdisplay.com/hospitals

About Adler Display

Adler Display is a nationally recognized innovative leader in visual communication through trade show displays, custom display environments and presentation graphics. For more information, visit www.adlerdisplay.com, or call 410-281-1200.

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Contacts:         Ron Adler                                       Kris McCurry

                       Adler Display                                  Brave New Markets

                       410-281-1200, ext. 616                    410-902-0801, ext. 107

               radler@AdlerDisplay.com                kmccurry@bravenewmarkets.com