Articles

Even the best signage needs a makeover now and then, and that's why a signage audit is important. The bulbs burn out, the colors fade, and exposure to the elements causes damage. These declines in quality can quickly create negative impressions about your brand....

Commercial signage has a lot of responsibilities. It draws attention to your place of business, communicates your brand, and helps differentiate your firm from the competition. A case in point is this 2019 FedEx Office study which revealed the following: 76% of...

For companies large and small, signage should be a key part of capital planning. From assisting unfamiliar visitors with directions, to informing the public of emergency situations, to sharing brand identities with potential customers, signage is a multi-tasking...

When it comes to announcing your business and brand, nothing beats exterior signage. It lets the world know who you are and what your company represents. Everything from the colors you choose to the style and font all come together to craft your unique message. If you...

Rebranding is a serious undertaking that requires plenty of forethought, planning, and strategy. Businesses often reposition themselves to appeal to a new target audience or to create a more unified, modern appearance. Consider the brand identities of companies that...

Business signage plays a vital part in communicating your message to customers, clients, prospects, and employees. With so much at stake, it can be challenging to figure out the best signage strategy to help your organization stand out in a crowded sea of competition....

Signs are great multi-taskers. They’re responsible for welcoming visitors to places of business, assisting travelers with directions, sharing important safety messages, and indicating where to park at the hospital emergency room, to name a few. It’s easy to see why...

Your signage says a lot about your business. And if something changes with your brand or your organization, your signage should reflect it. Whether you’re reinventing your corporate style, introducing a bold color palette, or opening a new location, signage is there...

Signage is an essential part of any company’s marketing efforts. It serves as an important visual representation and plays a critical role in promoting brand recognition and awareness. While there are many types of business signs out there, one of the most effective...

Creating a positive company culture makes the workplace more enjoyable for everyone. For example, acknowledging hardworking staff with an employee appreciation display improves employee engagement, encourages loyalty, and builds camaraderie. That higher level of...