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What Tone Does Your Office Environment Set for Staff?

In the Information Economy, worker productivity can be affected by an incredible number of factors. Cubicle farms, open workspaces, and miles of fluorescent lights all have their proponents and detractors as the workforce changes and focus evolves. Today’s workers...

Trade Show Etiquette

Now that your booth is ready for the show, your graphics are updated, and you’ve ordered amazing giveaways, let’s talk about your on-site team. Booth staffers are incredibly important at a show because they’re the face of your company, your salespeople, service, and...

5 Key Questions to Answer When Analyzing Post Exhibit Results

Upon returning back to the office after an exhibition, it is important to ask some key questions to analyze your results. Whether you are completing a post-show analysis to present to others, or only using it for your own information, it can reveal valuable insights....

Avoiding Mistakes As A First-Time Exhibitor

A great trade show booth can draw in potential leads, help you stand out from the crowd, and pitch your solutions to a concentrated group of prospects face to face. When things go wrong, you can be out dollars, clients, and future sales, wasting your time and...

Great Swag Ideas for Your Next Event

When event swag is good, it can bring crowds to your booth and delight attendees. When it’s bad, it can take your precious marketing dollars and put them right into the trash. Spending a bit more per promo piece can really make an impact. All too often, show attendees...

5 Tips for Starting a Conversation at an Event

Starting conversations with strangers in professional settings can be nerve wracking. To overcome these feelings, it’s helpful to keep some pointers in mind when exhibiting at and attending a trade show. Therefore, you are less likely to be left feeling awkward and...

4 Ways To Keep Your Trade Show Staff Motivated

Motivating your trade show staff can be tough during a long exhibit season. By the end of the season, small talk feels exhausting, smiles have been permanently plastered on, and everyone just wants to get on the flight home. Therefore, keeping an...

Staying Healthy While On The Road During Exhibiting

Exhibiting often means traveling, long hours, busy days, and lots of networking, all which can place added stress on your physical and mental health. In order to get the most out of your exhibiting experience, it is imperative to take care of yourself and stay as...

5 Tips for Showing Your Employees Your Appreciation

Recognizing and showing appreciation for your employees’ accomplishments and efforts goes a long way for the success of your company. Numerous studies have demonstrated employees who feel valued have higher levels of job performance and are more likely to be engaged...