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Good planning is essential to getting the most out of your exhibit. Numerous elements go into successful exhibiting, with lots of logistics to manage. This makes it imperative to allow enough time to plan and strategize. Here are 6 tips for planning a successful...
Attending a trade show can help boost your small business in several ways, regardless of your industry. Trade shows provide face-to-face interactions and exposure for your business in a way that is often hard to facilitate on a regular basis. Don’t miss out on this...
Everyone knows the feeling of being lost in an unfamiliar large facility like hospitals, airports, and shopping centers, it’s downright stressful. If a visitor can’t find their way, it can affect their overall experience and discourage them from coming back.  That’s...
While the past may be over, it often holds a wealth of content to use for storytelling and inspiration that can instill the importance of your organization’s values and bring people together. When used strategically the past is a powerful tool for establishing the...
The purpose of a hashtag is for people to discover your events, share their experiences, and to connect with others. A hashtag creates a global discussion around one simple topic or event, aside from the people who already follow you. If done right, a hashtag is the...
The secret to effectively incorporating video into your trade show booth is to create content that purposely doesn’t tell the audience everything about your company or product. The video should give them just enough information to want to engage more with your...
First impressions count. This includes the lobby of your organization. Adding dimensional letters to create your logo, specialty message, or directional signage is a great way to add personality, pizzazz, and clarification to the space. A dimensional logo in your...
The long list of benefits offered by tension fabric displays makes it easy to understand why they are the current craze in trade show exhibits, and may be here to stay. From light weight, easy to set up structures to rich colors, seamless graphics and wrinkle-free...
By actively tracking leads at your next event, you will maximize ROI by making connections and capturing new sales leads. Design a strategy that implements innovative technology that puts focus on the conversation, rather than dreadful data collection that most...
By Guest Blogger, Enradius We know you invest a lot in your conference participation. From booth development and construction, collateral and giveaways, to the staff sent to man it, a conference is no light commitment. Yet so many times up and down the aisles of...
Events and trade shows are no small fee, especially if you factor in the time and energy spent to organize. To make it all worthwhile, it’s important to optimize on potential customers through pre- and post- show communication, technology, and data collection. Many...
The most beneficial trade show differs for companies and organizations. Choosing the right show requires careful consideration of your goals as an exhibitor, as well as the logistics of attending different shows. Once you determine the best fit, it’s time to reserve...
