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Your display proposal is signed and ready to go, and you’ve decided to create your own design. Now it’s time to submit the artwork and ensure it is print ready. Here are five things to consider before pressing send. Color – Color is one of the most important...
The purpose of a trade show is to gain visibility and exposure for your company in a specific industry. The majority of attendees are in the decision making and purchase process looking to make connections and find business opportunities to fit their...
We recently published an e-book, Ten Ways Signage Can Boost Your School’s Bottom Line. Here is an excerpt from the e-book, Donor Recognition: Building the Foundation for Future Fundraising. The lifeblood of your institution. Donor recognition is a critically...
QR code, short for Quick Response, are tiny black and white squares formed together to create a machine-readable barcode to store URLs or other vital information. Smartphone users can read QR codes with a scanning application that accesses the phones camera and will...
Color is known for having a powerful psychological effect on customer’s behavior and decisions. It’s understood that colors appeal greatly to our visual senses, with certain colors stimulating areas of our brain which will promote excitement or calmness. ...
Creating a budget is an important part of planning your next trade show. Since trade show costs can vary depending on the size of your booth, whether you are purchasing a new booth or using an existing one, how far you are traveling, and many other factors, it is...
As the millennial generation continues to grow it is important for marketers to pay attention to them. This means taking time to understand their mindsets and what drives their habits as consumers and professionals in the workplace. While millennials are tech savvy...
Museums and exhibitions have a tough time attracting and keeping the attention of younger generations. With the aim to connect to our millennials, museums are now joining the social media world of Facebook, Instagram, and Snapchat. And by popular vote,...
Most of us encounter signage on a consistent basis throughout our day. While it may not be something you think about often, fonts have a significant impact on the message conveyed by that signage. Not only does a font need to be clear so it can be easily read, but it...
Every year, companies are faced with developing a strategic marketing plan, including a trade show schedule and budget. Trade shows are costly and can limit companies to the number of shows they attend from additional costs of drayage, shipping, booth setup and...
Pokémon Go is a free smart phone app, using location data services to create an augmented-reality to capture virtual creatures, called Pokémon. The game taps into your phone’s GPS and camera features to allow you to hunt Pokémon in the same real-world location....
Choosing which school to attend is a big decision for prospective new students and can be influenced by many factors. In the work we’ve done with educational institutions, we’ve found that showing future students how alumni have excelled while at school and after...
