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Every year, companies are faced with developing a strategic marketing plan, including a trade show schedule and budget. Trade shows are costly and can limit companies to the number of shows they attend from additional costs of drayage, shipping, booth setup and...
Pokémon Go is a free smart phone app, using location data services to create an augmented-reality to capture virtual creatures, called Pokémon. The game taps into your phone’s GPS and camera features to allow you to hunt Pokémon in the same real-world location....
Choosing which school to attend is a big decision for prospective new students and can be influenced by many factors. In the work we’ve done with educational institutions, we’ve found that showing future students how alumni have excelled while at school and after...
Content is king in the marketing realm. To drive profitable consumer action, you must distribute valuable, relevant, and consistent information. As consumers, we are resistant to traditional advertising, and would rather research and navigate our own findings...
Glenelg Country School contacted Adler Display to create a recognition display in the school's main lobby to recognize alumni and future graduates. In order to create a polished and completed display with space to add future names, the design contained multiple panels...
Incorporating interactive digital signage in a health care facility has numerous benefits for both internal and external audiences. From distributing important information in real time to educating and guiding patients and visitors, interactive digital signage helps...
Live-tweeting on Twitter is the main network for information at events and trade shows. Going into an event with a solid Twitter and social media strategy, more than likely will increase your visibility and help make great business connections. Here...
Static displays are a thing of the past, as current technology makes interactivity part of the norm. Whether for a trade show or permanent exhibit, interactive exhibits provide many advantages. Below we outline five big advantages to making your exhibit interactive:...
To successfully launch a new product, you'll want to start your preparation well-in-advance. Create a detailed marketing plan, mapping out social media, press releases, interviews, and ending with a reveal party to potential buyers! But how do I get buyers to attend,...
Similar to real estate properties, choosing the best location for your trade show booth is important. While there is no one-size-fits-all answer for the best location, since every show and organization is different, we outlined some general guidelines to follow when...
Campus signage not only informs and directs, it also makes an impression as part of your school’s brand. Here are some reasons why campuses should take their signage seriously: Functionality – Campuses often have large, complicated layouts making...
Attending a tradeshow can be a large investment of time and money. When making exhibiting decisions and how your company is going to allocate its resources, it is helpful to have a way of measuring the tradeshow’s Return on Investment (ROI). Calculating the...
