Articles

Upon returning back to the office after an exhibition, it is important to ask some key questions to analyze your results. Whether you are completing a post-show analysis to present to others, or only using it for your own information, it can reveal valuable insights....

A great trade show booth can draw in potential leads, help you stand out from the crowd, and pitch your solutions to a concentrated group of prospects face to face. When things go wrong, you can be out dollars, clients, and future sales, wasting your time and...

When event swag is good, it can bring crowds to your booth and delight attendees. When it’s bad, it can take your precious marketing dollars and put them right into the trash. Spending a bit more per promo piece can really make an impact. All too often, show attendees...

Starting conversations with strangers in professional settings can be nerve wracking. To overcome these feelings, it’s helpful to keep some pointers in mind when exhibiting at and attending a trade show. Therefore, you are less likely to be left feeling awkward and...

Motivating your trade show staff can be tough during a long exhibit season. By the end of the season, small talk feels exhausting, smiles have been permanently plastered on, and everyone just wants to get on the flight home. Therefore, keeping an...

Exhibiting often means traveling, long hours, busy days, and lots of networking, all which can place added stress on your physical and mental health. In order to get the most out of your exhibiting experience, it is imperative to take care of yourself and stay as...

Recognizing and showing appreciation for your employees’ accomplishments and efforts goes a long way for the success of your company. Numerous studies have demonstrated employees who feel valued have higher levels of job performance and are more likely to be engaged...

Checklists and to do-lists are great tools for keeping you and your team on track to hit your goals. Make sure your social media plan stays on course before, after, and during your show with our sample checklist below:  Pre-showMake sure all your social profiles...

First impressions matter, especially at trade shows where each booth is competing for attendees’ attention. Ensuring your booth is appealing and in great shape is essential for maximizing your ROI. While sometimes you just know your exhibit is past its prime, here are...

At a trade show, you rely on your booth to attract attention and draw attendees to your space. What attendees do when they get there is mostly up to your staff. Make sure your business is in a position to meet and exceed goals by carefully planning out who will be...