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Proximity marketing is using a Bluetooth wireless technology to deliver multimedia messages to exactly the right people at exactly the right time. For example, a server sends out a highly targeted ad message to any Bluetooth device within a defined...
Health care is a unique market. Most health systems are vertically integrated and have an extremely diverse employee population. From medical staff to the administrators and other support staff, balancing the needs of the employee population can be difficult....
With the intense disruptions occurring due to the COVID-19 virus, most physical meetups and trade show events have been cancelled. Instead of crowded trade show floors, attendees might see virtual product demos from their home offices. So how can you convert your...
Today’s library is a community hub. From 3D printers to children’s storytimes to co-working spaces, modern libraries are aiming to improve the user experience and promote library use like never before. To effectively communicate with library users and welcome...
With so much competition in the retail banking and credit union space, today’s customers have endless options. As a result, institutions are seeking to attract these valuable clients by offering lower fees, higher returns, better tech services, and more. But it turns...
Now that you’ve finalized your trade show booth, it’s time to design your graphics. Should be easy, right? After all, you have brochures, ads and other collateral. Designing trade show graphics is another type of challenge. Following are some tips to help you design...
Attention is at a premium at trade shows and large events. With hundreds or thousands of exhibitors, showing off your unique product with a compelling design is essential. Depending on your budget, you might choose to fit an off-the-rack solution with custom...
Why Donor Wall Displays are Essential for Today’s Hospitals Healthcare has come a long way in the past decades, helped along by donors, grants, and serious scientific research. From John D. Rockefeller to Bill Gates, donors have been a big part of the story of modern...
As self-service shopping becomes more and more integrated into daily life, non profit organizations have begun using self service giving as a way to increase donor participation and giving levels. Hospitals have even used them as a way to encourage blood and...
Athletics are a big part of many schools and universities. Recognizing outstanding athletes is a great way to build school spirit, acknowledge championships, and display records. Showing school traditions in an athletic hall of fame is a way to build...
Backlit signage has been increasingly used in trade shows and interior signage over the last few years. LED lights have become increasingly longer lasting, more customizable, and less costly. Backlighting can now be an option for almost any project at any budget...
In an increasingly digital world, traditional wayfinding can be unnecessary, time-consuming, and expensive. Signs you need digital wayfinding are ever clearer. Digital wayfinding can improve your event ROI, patient satisfaction, or smoothly guide visitors through your...
