Table top shows are often an afterthought to your main trade show or event marketing efforts. However, we think they should be one of the most compelling pieces in your arsenal. Since they are often used at smaller, more informal shows, your table top display can...
Project of the Month: Believe in Tomorrow
Adler Display was honored to work with The Believe in Tomorrow's Children Foundation to honor their generous donors. The foundation provides exceptional hospital and respite housing services to critically ill children and their families. They believe in keeping...
Reaching a Larger Audience by Streaming Live from Your Trade Show Event
Video has begun to dominate social media, especially through Facebook. While this trend may change in the future, right now video (especially live video) is a great way to expand your audience at a trade show or conference. With live video, you can give executives,...
How to Read a Prospects Body Language at an Event, Part II
Having the skills to both read body language, and to adjust your own body language to be more effective in a business setting is invaluable. Even though we may often be unaware of it, people’s body language is often more powerful and telling than verbal language. For...
Attention Grabbing Game Ideas for Your Trade Show Audience
One of the best ways to draw an audience to your booth is with a crowd of people having fun, talking, and interacting with one another. Games are a great way to draw an audience, a crowd, and prospects to your door. So what kind of game should you choose when you’re...
Consider Your Body Language at Your Next Event, Part I
Much of the way we communicate is nonverbal. Therefore, if you are not conscious of your body language you may be sending the wrong messages. This is especially important for making first impressions, where we usually make decisions about a person fairly quickly. Here...
Project of the Month: Kenneth Clark
We recently helped create a new look for the office of Kenneth Clark Co., a company that handles shipments from single pallets to Super Loads. The Adler team used the company's signature colors and logo to create a branded office space that adds great appeal...
What Tone Does Your Office Environment Set for Staff?
In the Information Economy, worker productivity can be affected by an incredible number of factors. Cubicle farms, open workspaces, and miles of fluorescent lights all have their proponents and detractors as the workforce changes and focus evolves. Today’s workers...
Signage and Graphics to Make You Look Your Best
Many businesses, universities, and organizations count on eye-catching signage and graphics to make statements and assist visitors in navigating large buildings and campuses. Adler Display specializes in a variety of signage and graphics projects. From dimensional...
Trade Show Etiquette
Now that your booth is ready for the show, your graphics are updated, and you’ve ordered amazing giveaways, let’s talk about your on-site team. Booth staffers are incredibly important at a show because they’re the face of your company, your salespeople, service, and...
5 Key Questions to Answer When Analyzing Post Exhibit Results
Upon returning back to the office after an exhibition, it is important to ask some key questions to analyze your results. Whether you are completing a post-show analysis to present to others, or only using it for your own information, it can reveal valuable insights....
Avoiding Mistakes As A First-Time Exhibitor
A great trade show booth can draw in potential leads, help you stand out from the crowd, and pitch your solutions to a concentrated group of prospects face to face. When things go wrong, you can be out dollars, clients, and future sales, wasting your time and...