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Does your brand have a newsworthy product or exciting new offering? A successful free media strategy can be a big asset to your paid media efforts. Here are a few tips and tricks to help you get media attention for your brand or product at your next tradeshow. Do your...
Games and contests are great options for attracting traffic to your trade show booth. Whether they test attendees’ knowledge on the event’s subject matter, incorporate interactive technology, or allow visitors to compete for prizes, they are sure to create excitement....
Custom tablecloths imprinted with your logo are a great solution to creating a professional look at your next event. Available in a variety of styles and colors, they are versatile and can be used time and time again. Below are some benefits of using a custom-printed...
Snapchat is now ranked among the most popular social media apps. According to Tech Crunch, Snapchat has 166 million active, daily users, and the user base is not limited to teens only. Snapchat has become an effective platform for reinforcing brands, influencing...
An intriguing display can effectively draw visitors to your booth to engage with your company and learn more about what you have to offer. A stimulating mix of visuals, eye-catching graphics and digital media that attracts your target audience should be part of your...
Good planning is essential to getting the most out of your exhibit. Numerous elements go into successful exhibiting, with lots of logistics to manage. This makes it imperative to allow enough time to plan and strategize. Here are 6 tips for planning a successful...
Attending a trade show can help boost your small business in several ways, regardless of your industry. Trade shows provide face-to-face interactions and exposure for your business in a way that is often hard to facilitate on a regular basis. Don’t miss out on this...
Everyone knows the feeling of being lost in an unfamiliar large facility like hospitals, airports, and shopping centers, it’s downright stressful. If a visitor can’t find their way, it can affect their overall experience and discourage them from coming back. That’s...
While the past may be over, it often holds a wealth of content to use for storytelling and inspiration that can instill the importance of your organization’s values and bring people together. When used strategically the past is a powerful tool for establishing the...
The purpose of a hashtag is for people to discover your events, share their experiences, and to connect with others. A hashtag creates a global discussion around one simple topic or event, aside from the people who already follow you. If done right, a hashtag is the...
The secret to effectively incorporating video into your trade show booth is to create content that purposely doesn’t tell the audience everything about your company or product. The video should give them just enough information to want to engage more with your...
First impressions count. This includes the lobby of your organization. Adding dimensional letters to create your logo, specialty message, or directional signage is a great way to add personality, pizzazz, and clarification to the space. A dimensional logo in your...
