Snapchat is now ranked among the most popular social media apps. According to Tech Crunch, Snapchat has 166 million active, daily users, and the user base is not limited to teens only. Snapchat has become an effective platform for reinforcing brands, influencing...
Command a Presence at Your Booth
An intriguing display can effectively draw visitors to your booth to engage with your company and learn more about what you have to offer. A stimulating mix of visuals, eye-catching graphics and digital media that attracts your target audience should be part of your...
6 Tips For Planning A Successful Exhibit
Good planning is essential to getting the most out of your exhibit. Numerous elements go into successful exhibiting, with lots of logistics to manage. This makes it imperative to allow enough time to plan and strategize. Here are 6 tips for planning a successful...
Four Ways Trade Shows Can Help Your Small Business Grow
Attending a trade show can help boost your small business in several ways, regardless of your industry. Trade shows provide face-to-face interactions and exposure for your business in a way that is often hard to facilitate on a regular basis. Don’t miss out on this...
Wayfinding: Make Navigating Your Facility a Breeze
Everyone knows the feeling of being lost in an unfamiliar large facility like hospitals, airports, and shopping centers, it’s downright stressful. If a visitor can’t find their way, it can affect their overall experience and discourage them from coming back. That’s...
Why Historical Timelines Matter to Your Organization
While the past may be over, it often holds a wealth of content to use for storytelling and inspiration that can instill the importance of your organization’s values and bring people together. When used strategically the past is a powerful tool for establishing the...
Hashtag Your Way to Success at Your Next Event
The purpose of a hashtag is for people to discover your events, share their experiences, and to connect with others. A hashtag creates a global discussion around one simple topic or event, aside from the people who already follow you. If done right, a hashtag is the...
How to Effectively Incorporate Video into Your Next Trade Show
The secret to effectively incorporating video into your trade show booth is to create content that purposely doesn’t tell the audience everything about your company or product. The video should give them just enough information to want to engage more with your...
Make Your Lobby Stand Out with Dimensional Letters
First impressions count. This includes the lobby of your organization. Adding dimensional letters to create your logo, specialty message, or directional signage is a great way to add personality, pizzazz, and clarification to the space. A dimensional logo in your...
5 Reasons Why You Will Love Your Fabric Display
The long list of benefits offered by tension fabric displays makes it easy to understand why they are the current craze in trade show exhibits, and may be here to stay. From light weight, easy to set up structures to rich colors, seamless graphics and wrinkle-free...
Apps for Gathering Data at Your Next Event (part 2)
By actively tracking leads at your next event, you will maximize ROI by making connections and capturing new sales leads. Design a strategy that implements innovative technology that puts focus on the conversation, rather than dreadful data collection that most...
Conference Marketing – on premise and off – 5 Winning Strategies That Drive Leads
By Guest Blogger, Enradius We know you invest a lot in your conference participation. From booth development and construction, collateral and giveaways, to the staff sent to man it, a conference is no light commitment. Yet so many times up and down the aisles of...
