Regardless of what business you’re in, compelling 3D signage is the secret to attracting attention.
Also known as dimensional letter signs, these versatile advertisements can improve brand visibility by making your company name or logo memorable and easy to locate. They also offer an affordable way to showcase your firm’s innovativeness while making a lasting impact on your target audience. In this article, we will explore the basics of 3D signage and share five expert tips to help you use it bolster your brand presence.
Go 3D or go home.
One of the most effective ways to gain clients and customers is through signage. It’s a simple but valuable marketing tool that can be used by businesses of all types and sizes to get a competitive edge. 3D signs in particular get the job done beautifully. They’re ideal for indoor and outdoor locations and can weather exposure to the elements. Whether you want something subtle and subdued or vibrant and eye-catching, Adler Display can fabricate amazing custom 3D signs for your business to help you stand out from your competition.
Five Tips for 3D Signage That Hits the Mark
1. Start with a masterful design.
Choosing the correct color scheme and lettering style are very important when planning your sign design. The goal is to make your signage so recognizable that it becomes associated with your business. Adler’s experienced design team can assist you in with all aspects of your 3D signage, from imaginative messaging to fascinating design elements that deliver long-lasting appeal.
2. Keep it simple.
What happens when you spot a sign with tiny lettering or overcrowded text? Most likely, you pass right on by. You may lose interest or become frustrated, even if it’s about something you want or need. It’s important to make the wording pop while keeping your message short and easy to read. Get creative with the way you use your words to make your 3D sign stand out from the rest.
3. Advertise day and night.
3D signs can be fitted with lighting so your sign will be shining brightly for all to see, day or night. Choose lighting that complements your brand color scheme. Illuminated signs are particularly important for businesses that are open late or operate during the early morning hours when natural light is minimal. Whether you run a bustling diner, a 24-hour convenience store, or a lively nightclub, illuminated 3D signs enhance visibility and draw attention, maximizing your business’s exposure around the clock.
4. Think location, location, location.
Position your 3D sign where it will have the greatest impact. Consider its visibility from various angles and distances, ensuring it can be seen by both foot traffic and vehicles passing by. A strategic location can significantly increase the effectiveness of your signage in attracting potential customers.
5. Don’t forget the maintenance.
Regular maintenance is key to ensuring your 3D sign remains in top condition. Inspect it periodically for any damage, such as fading colors or loose or missing letters, and promptly repair or replace as needed. Keep your branding in mind, too, and be sure to make updates promptly when logo or messaging changes occur. A well-maintained sign reflects positively on your business and effectively supports your brand image.
For every new business starting out, just as many will close their doors. In today’s business landscape, the competition is fierce and you need to find ways to make your company stay top of mind for consumers. 3D signage provides an opportunity to draw people’s attention away from others in the market and toward what your business has to offer. When it’s designed effectively, 3D signs will help you reach your audience and your goals faster and more efficiently than standard 2D signs.
Ready to make a name for yourself with captivating 3D signage? Adler Display is here to help! Contact us today to get started.
About Adler Display: For over 85 years, Adler Display has been one of the best-kept secrets behind so many businesses looking their best. Designing and producing a wide variety of high-quality recognition displays, trade show displays, signage and exhibits, lobby and corporate interiors, and historical timelines, Adler’s expert team includes consultants, designers, project managers, and fabricators. Working from a 17,000-square-foot facility in Baltimore that includes a precision woodworking shop, Adler Display handles printing, construction, and finishing on site. Learn how to achieve your imaging goals and make your business look amazing at: www.AdlerDisplay.com.