Office lobbies are the first place people see when they visit your organization. This makes it imperative that your lobby is an impressive and practical space that sends the right message. It is also the last place visitors will see before leaving. Here are 4 reasons why lobby designs need to impress:
- First Impressions Count – Visitors critique your organization from the moment they walk through your front door. If your lobby is tired and outdated, it could negatively impact the all important first impression. Make sure visitors walk in to a clean, organized space that is easy to navigate. Add items you want to show off, such as industry awards or article clippings. Display them in your lobby for guests to view upon arrival. Your lobby can leave a strong impression on potential new clients and talent, so make sure it is a positive one.
- Office Environments Set the Tone for Staff – Lobby environments do not only create a strong impression on customers, but also the staff. Studies have shown that the atmosphere of a workplace impacts overall productivity and satisfaction. Designing a lobby that emphasizes your corporate mission and philosophy sends a strong and cohesive message about your brand to employees. When your staff walks into the office in the morning, what impression are they given to start their day? Even though they are comfortable and familiar with the space, a polished office environment can go a long way in setting the tone and making the space professional and inspiring.
- Capitalizing on the Space – Lobby design is also about functionality. You can incorporate a room for holding meetings, a place to entertain guests, a waiting area, or extra work space for employees looking for a change of scenery. Make sure the space is comfortable and inviting for visitors who are waiting for an appointment. You can also incorporate a history or product wall in the office lobby to give visitors an introduction into your organization.
- Branding, Branding, Branding – With increasing noise in today’s marketplace, companies need to take advantage of every opportunity to communicate their brand, values and mission. Show the personality and style of your organization by considering materials, lighting, colors, furniture, etc. Is your organization artsy, traditional, modern, casual, up-scale, etc? Your lobby goes a long way in representing whatever your answer may be.
There are countless ways to design an environment that brings out the best in your organization. Don’t miss out on a great opportunity to impress visitors and staff with your office lobby design.
Headquartered in Baltimore, Maryland, Adler Display brings over 78 years of experience to its clients in need of recognition displays, lobby and corporate interiors, custom exhibits, historical timelines, trade show displays, and signage and graphics. For more information about Adler Display, please visit our website at www.adlerdisplay.com or call us at: 855-552-3537.