By actively tracking leads at your next event, you will maximize ROI by making connections and capturing new sales leads. Design a strategy that implements innovative technology that puts focus on the conversation, rather than dreadful data collection that most attendees avoid. Develop a customized mobile app that is fun and enticing, but also collects the important information needed to follow-up after the show.
Here are 3 popular lead capture apps for your next event:
Quick Tap Survey
$0-$99/month
A popular app that allows you to create and conduct surveys on iPads and Android tablets. Quick Tap Survey is designed for any data capture or market research, it’s popular in the trade show scene for feedback, qualifying leads, and collecting contact information.
The best part of the app is it can be used completely offline, which is incredible news for those trade show convention centers with spotty Wi-Fi. Quick Tap Survey is designed with large buttons, readable text, and fast swipes to make the app as easy and quick as possible.
To better qualify leads at your event, Quick Tap Survey allows you to create questions with a score value to generate reports and analyze the hottest leads to follow up with. Lastly, the app has the option to immediately send email responses to the user after the survey is completed.
iCapture
Many plans available
Compatible with iOS, android, windows, and kindle fire, the survey and lead capture app allows you to design the look and feel to match your brand’s marketing identity. iCapture has the versatility and capacity to be used solely for email generation, or to conduct lengthy industry surveys.
Similar to Quick Tap Survey, this app will still collect data even when used offline. After the survey is completed, iCapture can send automatic emails to include additional information or simply to say thanks for stopping by the event.
CamCard
$0-12/month
Are you more old-school? Then this may be the lead capture app for you. CamCard is an easy-to-use business card scanner, and can read cards in 16 different languages. By taking a picture of the business card, the app will extract any contact information and compile into a log. You even have the option to add any notes to remind yourself what was talked about, and the next steps to take after show.
All information collected can be synced across mobile devices and computers, as well as share cards via email. The photo of the business card is stored alongside the information, just in case the app made a mistake auto-populating the data fields. You will always have the photo to revert back to.
On top of lead capture, it is important to have a pre- and post- show communication strategy. Here are 5 key points in lead generation to ensure a successful event.
Headquartered in Baltimore, Maryland, Adler Display brings over 78 years of experience to its clients in need of recognition displays, lobby and corporate interiors, custom exhibits, historical timelines, trade show displays, and signage and graphics. For more information about Adler Display, please visit our website at www.adlerdisplay.com or call us at: 855-552-3537.