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Architectural Signage: What is it and Why is it Important?

Feb 21, 2020 | Articles

Sometimes, a single, ordinary sign isn’t enough to get the job done. 

Brand identification and wayfinding signage are necessary for buildings in order to maintain a professional appearance and to assist visitors with navigation.

IN FACT, VIRTUALLY ANY COMMERCIAL STRUCTURE OR CAMPUS CAN BENEFIT FROM ATTRACTIVE CUSTOM SIGNAGE THAT COMPLEMENTS ITS BASIC DESIGN.

Messaging brought to life.

In the best sign systems, each individual component works cohesively under a uniform design language, material, typography, and representation of the brand. Custom architectural signage is the art of combining these elements into an aesthetically-pleasing arrangement that clearly represents your business and complements the surrounding environmental style. Is your brand is rustic and outdoorsy? You might opt for custom signage created from real or faux wood and include colors you find in nature, such as pine green or muted browns. If your vibe is upscale and trendy, chic glass lettering and plentiful white space may be your signage preference. A business that caters to young children may include primary colors and cartoon-like images. When it comes to architectural signage solutions, the sky really is the limit.

All signage is not created equal.

What makesan architectural sign right for your business depends largely on what you’re trying to achieve. There’s certainly no shortage of options. You can make your architectural signage stand out with its font, either by choosing one that’s dynamic and bold, or something that’s unique to your building. Font colors, background colors, and bordering should all be considered, too. And don’t forget that signs are three dimensional.  You can incorporate various textures, sizes, and finishes to add depth and interest. And then there are the materials themselves. There are a number of different materials from architectural signage can be fashioned, including wood, plastic, metal, and glass, among others. If your signage will be placed outside, be sure to consider the elements: the last thing you want is beautiful architectural signage that cracks, rusts, or otherwise quickly degrades when exposed to weather conditions. Architectural signage solutions aren’t intended for the short term; they’re intricate works of art designed to reflect what’s unique and fabulous about your brand identity.

Don’t leave your architectural signage project to chance.

For more than 80 years, Adler Display has been creating standard and custom ADA compliant architectural signage for government buildings, hospitals, hotels, schools, corporate offices and other commercial buildings. Rely on our helpful experts to assist you from concept to completion. Working closely with you, our experienced design consultants will:

  • Analyze your location and the competition to recommend the best architectural signage strategy
  • Assist you every step of the way: from site assessment and custom design to fabrication and installation
  • Differentiate your company or organization
  • Draw from an unsurpassed array of affordable and innovative interior and exterior signage solutions to meet your particular needs
  • Identify the best way to brand your business, organization, location or campus
  • Integrate your brand identity into our architectural signage solutions
  • Optimize signage placement for visibility or wayfinding 

High-quality architectural signage from Adler Display is a smart investment in your brand. We’ll ensure that you get the most value from your signage budget, no matter how large or modest. Please contact our friendly experts to learn more.

About Adler Display: Headquartered in Baltimore, Maryland, Adler Display brings more than 80 years of experience to its clients in need of recognition displays, lobby and corporate interiors, custom exhibits, historical timelines, trade show displays, and signage and graphics. For more information about Adler Display, please visit the website at https://adlerdisplay.com/ or call 855-552-3537.