Organizations in every industry seek to communicate effectively with their customers.
With the COVID-19 pandemic still in full swing, it’s more important than ever to make patrons aware of how your firm is adapting and the protocols you have adopted. Visitors to your place of business are also likely to have questions, such as the services you’re offering, the safety measures you’ve enacted, and whether there are changes to your services or hours of operation. This is where signage can be a lifesaver. Coronavirus signage includes printed signs and banners in many different forms, including stickers, posters, vinyl banners, yard signs, printed flyers, and more. Whether you choose pre-designed signs or custom signs, these quality tools are a great way to keep your customer communication flowing effectively.
Here are some of the many ways that business signs can educate, inform, and motivate everyone who enters your establishment.
Create a welcoming environment as you reopen. No matter what business you’re in, an inviting space is essential to long term success.
Put signage to work to inform your customers, employees, and visitors about the actions they should take in this new landscape:
- Commercial: Maintain a clean, safe workplace by placing informative signs in high-traffic areas such as hallways, conference rooms, break areas, and restrooms
- Dining: Post important messaging regarding your restaurant’s operations and updated safety regimens for employees and guests
- Retail: Ensure the safety of your customers and staff by clearly communicating the latest safety protocols
- Fitness Centers: Inform members and staff of social distancing guidelines and new hygiene and sanitizing procedures
- Medical Facilities: Share important safety information with your staff, patients, and visitors
There are plenty of affordable ways to keep everyone in the know.
Available in a variety of sizes, A-frame signs are lightweight, economical, and versatile. For storefront windows, cost-effective window cling decals can’t be beat. Use them to display your latest business messaging, advertise new products, or highlight sales and discounts.
Promote ‘safety first’ messaging.
From enhanced germ prevention efforts to mandatory temperature checks to mask requirements, the COVID-19 health crisis has required businesses to impose strict new safety protocols. Share this important information with your customers, employees, and visitors with eye-catching, colorful graphics.
Reduce risk with curbside delivery.
Do your customers now have the option to pick up their goods and services from the sidewalk or parking lot? Keep everyone informed by using signage to convey the details of these new procedures. You can also designate parking spots specific for curbside pickup or delivery. Choose from popular standard designs or customize signs with your business name, logo, and phone number.
Emphasize social distancing in your design.
Many studies suggest that six-foot physical separation requirements in public places will continue for a year or more. As a result, it will be necessary to devise a social distancing signage plan to ensure the ongoing safety of your employees, clients, vendors, and visitors. Consider using arrow graphics and wayfinding signs to direct the flow of foot traffic and reduce the risk of cross-contamination. Removable floor decals can remind people to maintain a six-foot perimeter from others.
Extend the look and feel of your brand.
As you help customers tackle this new COVID-19 business environment, you also have an opportunity to create an experience that promotes your brand and integrates with your architecture. There’s no need to rely on bland, cookie-cutter signage that disrupts your company’s aesthetics. Utilize visuals that align with your corporate personality and colors, and choose materials and signage locations that complement the space.
The right business signage can create a safer, more enjoyable environment for everyone who enters. Rely on the experts at Adler Display to deliver the tools your company needs during and after COVID-19. Please contact our knowledgeable team to get started.
About Adler Display: Headquartered in Baltimore, Maryland, Adler Display brings more than 80 years of experience to organizations in need of high-quality recognition displays, lobby and corporate interiors, custom exhibits, historical timelines, trade show displays, and signage and graphics. For more information about Adler Display, please visit the website at https://adlerdisplay.com/ or call 855-552-3537.