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Create a Welcoming Lobby with the Right Signage

Mar 28, 2019 | Articles

Whether it’s an office building, school, or medical facility, everyone wants to create a positive, welcoming vibe for visitors and employees.

As the first point of entry, the lobby is key to making sure that all-important first impression is a good one. Don’t miss the opportunity to enhance your company’s reputation and communicate its brand by overlooking this vitally important location. Done right, lobby signage can be a huge help in this effort.

Read on to learn about ingenious way you can utilize signage to make your company’s lobby its most welcoming, informative and inviting.

They’re clever at Oakridge Elementary School in Arlington, Virginia. In this culturally diverse school, the student population represents an astonishing 68 different countries and 39 languages. Students, staff and visitors are treated to welcoming signs on the doors and reception area reading “Hi,” “Hello,” “Welcome,” or “Welcome to Oakridge” in various languages. Attractive signage printed with foreign language expressions that translate to mean “Goodbye,” “Thanks for coming,” or “See you soon” adorn the lobby doors as people exit the school. The faculty at Oakridge Elementary understands how crucial a welcoming environment is to laying a path to success for children from different cultures.

For places of worship, warm and welcoming lobbies are mission critical. They give people space and comfort to embrace their religious experience and foster relationships with other members of the congregation. Every church lobby should have some type of information kiosk or welcome desk that can be seen immediately upon entering the reception area. This location provides key information to visitors so they don’t feel lost and confused. When choosing lobby signage for your religious facility, think about the most common questions visitors and new parishioners might ask. Which way do I go to get into the worship area? Are the restrooms on this floor? Where is the Sunday school classroom located? Prominent lobby signage will help first-time visitors and regular worshippers alike to feel welcome and comfortable in your religious facility.

In every industry, digital welcoming signs are all the rage. From banks and fitness centers, chances are you’ve encountered these flexible and dynamic digital screens in the lobby. In the hospitality industry, they’re often used to showcase the main features of the hotel, welcome guests, and show nearby attractions. Both large corporations and small businesses use office lobby screens for welcoming visitors, enhancing the customer experience, and facilitating internal communications. In medical offices, they’re commonly used to inform patients about self-care and to put them at ease before appointments.

Make wayfinding a breeze. Have you ever walked into an office and weren’t sure if you were in the right place or which way you should go? It can be a confusing and frustrating situation, particularly in hospitals and other medical facilities where stress levels often run high. Having well-placed, legible wayfinding signage in the reception area is one of the most important things you can do to welcome your visitors, patients, customers and clients. Maps, directories, interactive kiosks, and office signs are just a few examples of lobby signage that can help visitors to find their way and ensure their experience at your facility is a good one.

Transform a dull space with statement-making murals. Do you want to create an attractive and welcoming atmosphere with an artistic flair? Looking for a way to grab visitors’ attention with a bold display of your company’s brand and products? Whatever type of environment, you’re seeking to create, wall murals can transform a lackluster lobby in a variety of ways. Traditionally found in retail stores, restaurants, and athletic facilities, they’re becoming a popular trend in corporate office environments, as well. Historical timelines, inspirational quotes, decorative art, and regional imagery are among the most popular mural designs, but the options are endless. As more and more business owners recognize the value in creating an atmosphere that’s aesthetically pleasing to visitors and employees alike, wall murals are becoming a staple in modern office design.

At Adler Display, we’re committed to creating effective lobby signage solutions that welcome your clients, build your brand and provide superior wayfinding capabilities. Are you ready to make your reception area its most inviting? We’re here to help! Please contact our team of experienced professionals today.   

About Adler Display: Headquartered in Baltimore, Maryland, Adler Display brings more than 80 years of experience to its clients in need of recognition displays, lobby and corporate interiors, custom exhibits, historical timelines, trade show displays, and signage and graphics. For more information about Adler Display, please visit the website at https://adlerdisplay.com/ or call 855-552-3537.