We recently published an e-book, Ten Ways Signage Can Boost Your School’s Bottom Line. Here is an excerpt from the e-book, Donor Recognition: Building the Foundation for Future Fundraising.
The lifeblood of your institution.
Donor recognition is a critically important part of every school’s fundraising efforts. Without the generosity of these patrons, your school could not develop and flourish. The value of recognizing your donors goes far beyond showing appreciation for their contributions; it can also motivate them to be strong and lasting supporters of your institution. The better your donors feel about their gifts to your school, the more likely they are to give again in the future.
Thank them publicly.
Benefactors enjoy public acknowledgment and this can be done quite effectively with a donor recognition wall or naming recognition signage. Presented prominently in a visible, high-traffic area of your school where your students, alumni, faculty and visitors can see it, your donors will definitely feel your gratitude. Ensure that your donor display tells your school’s story, communicates its history and showcases the people behind it. Appealing displays like these can inspire others to donate, as well. Unveiling ceremonies offer an excellent opportunity to publicly introduce your new display and encourage participation from your patrons.
Make the most of your display. There are a number of ways your donor recognition wall can influence future donations:
- Sharing an illustration of the donor wall before it has been created allows benefactors to visualize how they can leave their mark, encouraging them to give more.
- Leveled recognition displays often motivate donors to give a larger amount so their name can appear higher in the recognition list.
- A donor display that contains placeholders for giving in future years can encourage patrons to give every year in order to avoid a gap in their track record.
For the next nine items, visit our Education page to download the e-book!
Headquartered in Baltimore, Maryland, Adler Display brings over 78 years of experience to its clients in need of recognition displays, lobby and corporate interiors, custom exhibits, historical timelines, trade show displays, and signage and graphics. For more information about Adler Display, please visit our website at www.adlerdisplay.com or call us at: 855-552-3537.