Creating a Modular, Multi-Event Exhibit for a Modern Brand Reveal
When Element Fleet Management sought a dynamic and versatile exhibit solution for its trade show presence, Adler Display stepped in to deliver a custom-designed 20×20 rental exhibit that could seamlessly reconfigure into 10×20 and 10×10 booth formats. The goal was to create a visually striking, highly functional space that elevated Element Fleet’s refreshed brand while offering adaptability across multiple event footprints.
The Challenge
Undergoing a major brand refresh, Element Fleet viewed its upcoming trade show schedule as the perfect platform to unveil its new visual identity. The company needed a modular exhibit system that could present a cohesive brand experience, whether set up as a 20×20 island or scaled down to 10×20 and 10×10 inline formats.
Key priorities included:
- Maximizing brand visibility across different booth sizes
- Integrating technology for interactive presentations
- Maintaining a clean, modern aesthetic that reflected the rebrand
The Solution
Adler Display designed and fabricated a sleek, modern exhibit that blends form and function. Each component was designed for flexibility, durability, and style, ensuring Element Fleet could make a bold impression regardless of the configuration.
Key Features Include:
- 12′ Diameter Overhead Hanging Sign: Two-sided graphics ensure visibility from every angle.
- 12′ Tall Modular Storage Closet: Backlit graphics and a locking door provide secure storage and branding impact.
- Two Double-Sided Backlit Light Boxes: Equipped with mounts for dual presentation monitors to highlight services and solutions.
- Custom Branded Genius Bar: Featuring four wireless charging pads for a tech-friendly guest experience.
- 36″ Bistro-Height Wireless Charging Table: Custom-branded tabletop with adjustable LED perimeter halo lighting for a modern touch.
- Curved Reception Counter: Recessed LED perimeter lighting, internal shelving, and locking doors combine style and practicality.
- Faux Wood Flooring: Adds warmth and sophistication to the overall environment.
Comprehensive Project Support
Beyond design and fabrication, Adler Display provided turnkey project management, including:
- Exhibit property storage and maintenance
- Online inventory system for easy tracking
- Complete logistics and vendor coordination
This comprehensive approach ensured seamless event execution, allowing Element Fleet’s team to stay focused on engaging prospects and clients, rather than managing booth logistics.
The Impact
Element Fleet now obtains a flexible, high-impact exhibit solution that seamlessly adapts to various trade show environments, maintaining brand presence and enhancing visitor engagement. The combination of bold visuals, interactive technology, and thoughtful design positions the company to stand out and connect meaningfully with its audience.
This project exemplifies Adler Display’s commitment to delivering innovative, turnkey exhibit solutions that meet the evolving needs of modern brands.