Rebranding is a serious undertaking that requires plenty of forethought, planning, and strategy.
Businesses often reposition themselves to appeal to a new target audience or to create a more unified, modern appearance. Consider the brand identities of companies that have been around awhile—they tend to look dated and out of touch if they haven’t been refreshed. Or, firms may try to make brand updates here and there, resulting in a hodgepodge of messaging that comes across as sloppy and confusing to the consumer. In some cases, companies choose subtle changes for their signage and rebranding, such as a modified font style or an updated image. For more striking transformations, they may change their logos, color schemes, and even their names in the process.
Whether you’re considering a totally new brand concept or a facelift of your existing identity, custom signage represents a key facet of that transformation. Here are three important tips to help you through the signage and rebranding process and create the perfect signage strategy to reflect the ‘new you’.
1. Even small adjustments can make a big difference.
Use this opportunity to consider the overall quality of your signage system. Signs and displays have the power to be incredible marketing tools, so think about how they can be improved to draw more attention and really drive your message home. Minor modifications can have dramatic impact. Perhaps it’s time to swap out your dull unlit outdoor sign for one with captivating illuminated channel letters. Or maybe those small, faded wayfinding signs have become so hard to read that they aren’t even helpful anymore. Now is your chance to enlarge and enliven them to help visitors get to their intended destinations.
2. Think beyond the exterior.
When branding changes, most people consider their exterior signage. As the beacon for your business, of course it will need to reflect your new presence. But don’t stop there. This is the time to consider all of the signage throughout your building or campus. Lobby signs, for example, should also undergo a change. Many companies like the idea of having a reception area marker that mimics the look of the building sign. Depending upon your industry, you may need to consider adding window graphics or updating your existing ones. Changing the sizes or color can add more impact. Or you might decide to create completely new graphics to showcase your chic new style.
3. Consistency is key.
As mentioned above, throughout the years, your business may have acquired a sign here or there as you saw a need. The problem with that approach is that each sign probably looks different and some may even be worn or obsolete by now. A rebrand is your opportunity to create a more effective signage system that has a clean, cohesive look. Your company will benefit from a more positive customer experience that drives sales and boosts brand loyalty.
The talented design team at Adler Display has plenty of creative ideas to make your signage and rebranding stand out from the crowd. If you want to clearly communicate your message and attract your audience with captivating signage design, we’re here to help. Contact us today to get started.
About Adler Display: Headquartered in Baltimore, Maryland, Adler Display brings more than 80 years of experience to its clients in need of recognition displays, lobby and corporate interiors, custom exhibits, historical timelines, trade show displays, and signage and graphics. For more information about Adler Display, please visit the website at https://adlerdisplay.com/ or call 855-552-3537.