When it comes to announcing your business and brand, nothing beats exterior signage.
It lets the world know who you are and what your company represents. Everything from the colors you choose to the style and font all come together to craft your unique message. If you really want to draw attention to those important details, tap into the power of lighting for your exterior signage.
In this article, we will share some key benefits of lighting for your exterior signage along with four ingenious suggestions for using it to its greatest advantage.
Illuminated signs offer some serious benefits. They allow you to:
- Get a leg up against the competition: Lighting gives you the opportunity to get creative. The design options are flexible and you can incorporate unique elements to make your signage look different from competitors or other nearby businesses.
- Capture attention: Simply put, illuminated signs demand attention. Lighting helps your signage stand out and be more visible, especially at night and from a distance.
- Add a fresh, modern appeal: Easily adjust your lighting to reflect current trends and updated designs.
- Keep energy costs down: There’s no need to add dozens of lights to your signage. A few strategically-placed energy-efficient exterior LED lights can illuminate your sign and possibly your entire building!
Check out these smart ways to incorporate lighting into your outdoor signage and place of business:
- Gain 24×7 visibility.
Every business wants to get noticed. At night or in bad weather, your lighted signs can still be hard at work, attracting customers and reinforcing your brand. For even more appeal, illuminate your signage in a compelling manner. For example, you might backlight your sign to make the lettering stand out. Or, you may decide to uplight or downlight it, casting the illumination from below or above for a dramatic effect.
- Reinforce your brand.
Whatever industry you’re in, exterior lighting can give your brand vibrance that a boring static sign can’t match. The glow of LED lighting creates energy and emotion, delivering a completely different effect. Incorporate complementary colors and designs to support your identity while adding intrigue.
- Provide wayfinding assistance.
Outdoor lighting is a great way to draw attention to wayfinding signage that helps guide visitors to their intended destinations. As helpful as wayfinding signs are, they can easily be overlooked or go unnoticed. Boost their visibility with a dash of illumination, such as a brilliant overhead light fixture or a vibrant backlit display.
- Boost customer safety and comfort.
Exterior lighting doesn’t have to be limited to signage. There are many ways to incorporate lighting solutions outside your place of business to draw attention to your company and make a positive impression on potential customers. For instance, you might add display lights along the sides of your building. This showcases its prominence and supports safety for nighttime visitors, too. Not only will people be able to see your building from far away, they will also feel comfortable approaching and entering it. Similarly, LED lights are a smart, energy-conscious way to brighten parking lots and enhance customer security.
With the right lighting solution, you can transform any outdoor sign, message, or logo into a captivating new display. For creative solutions that will enhance your place of business, turn to the seasoned experts at Adler Display. Please contact us today to get started.
About Adler Display: Headquartered in Baltimore, Maryland, Adler Display brings more than 80 years of experience to its clients in need of recognition displays, lobby and corporate interiors, custom exhibits, historical timelines, trade show displays, and signage and graphics. For more information about Adler Display, please visit the website at https://adlerdisplay.com/ or call 855-552-3537.