When it comes to reinforcing your brand identity, indoor signage visibility may be more important than you think. They’re often taken for granted, but interior signs fill many functions. Typically used to guide and inform visitors, they can also cleverly reinforce your brand in ways that are captivating and imaginative.
Please read on for seven expert tips about indoor signage visibility and the components that will help you maximize the impact of your signage strategy.
1. They’re an extension of your identity.
When designing indoor signs, it’s important to consider how they will represent your business. Your entire signage system should be cohesive and reflect the identity you have cultivated for your brand. This includes the typeface, font size, color combinations, and other elements that make up the design. Think about the messaging you want to convey to your customers and how you can use your signage in that effort. Incorporating elements from your logo, such as colors and fonts, will help create a seamless connection between your branding and signage. If you have any unique visual elements associated with your brand, consider using them in your interior signage design too.
2. Focus on the viewer.
It’s easy to get caught up in making signs that are eye catching and dramatic, while forgetting about how they will appear to those who are viewing them. Think carefully about how people will be seeing your sign when they enter or pass by. What is its purpose? What impact do you want to make? Can your message be easily read? What is the average viewing distance? Will the sign help people find the way to their intended destination or provide the information they need?
3. The details matter.
The size of the font on interior signs should be large enough for viewers to read from several feet away. Typeface style is also important. Choose a font that is simple and readable, such as Helvetica or Arial. Opt for colors that are clear, bold, and associated with your brand. Also, make sure they aren’t too similar to the background so they will stand out and can be easily read. Contrast colors such as black lettering on a white background or navy printed on pale yellow get the job done nicely.
4. Where will your sign be situated?
Sign placement is key. Interior signs should be placed in highly visible locations where they won’t be overlooked. Will your sign be located near an entrance or exit point? Can it be easily read by all visitors, including the visually impaired and those in wheelchairs? As part of the Americans with Disabilities Act, businesses are required to have certain types of informational signage throughout their property for both visual and tactile readers. ADA-compliant indoor signage typically encompasses handicap-accessible areas, bathrooms and changing rooms, and more.
5. Connect all the elements.
It’s not unusual for exterior and interior signage to look entirely different. That may be because the signs were purchased from different vendors, at different times, or because the teams responsible were from different departments, such as marketing and facilities planning. Strengthen brand cohesion and navigation at the same time by streamlining your customers’ experience, whether it’s interior, exterior, or virtual. Use the same fonts, colors, and graphics across the board. For example, consumers going from online to a brick-and-mortar building should have a cohesive impression. Effectively brand your interior signage, exterior signs, and online presence so visitors will consistently experience your company in the same positive light.
6. Simplify navigation.
When people enter your building for the first time, you have an opportunity to make a great first impression. If they feel lost in a maze of bland white walls, it makes for a negative experience. Create clear, strategically-placed directional signage to help visitors find their way around. Orientation maps with legible, meaningful graphics ensure a stress-free guest experience, giving them one more reason to love your brand.
7. What type of interior signage is right for you?
There are many types of signs that can be used to help people find their way and communicate important information. Here are a few examples of interior signs and suggestions for their use:
- Dimensional signage: These impressive custom signs are the perfect vehicle to bring your brand to life. Use them anywhere you want to capture attention and add visual appeal. For instance, they can be used to showcase your logo behind a reception desk or direct visitors to specific attractions. Take advantage of different material options like wood, PVC plastics, metals, and acrylics to make your dimensional signs pop.
- Digital signs: Change up the design or message as needed with digital signs placed in strategic locations, such as a busy lobby or waiting room. Announcements like company news, awards, and milestones provide a way for visitors to stay informed and connect with your organization.
- Wall murals: Oversized graphics are an eye-catching way to make a statement in any space. They might include your logo, captivating imagery, and/or messaging that supports your brand.
You may have already thought about making exterior signage cohesive with your brand, but interior business signs can easily be overlooked. Be sure to include them in your strategic planning!
We hope you found these suggestions for indoor signage visibility and branding helpful. The talented designers at Adler Display incorporate the essence of your brand to create a cohesive and compelling sign strategy. Contact us today to get started!
About Adler Display: For over 85 years, Adler Display has been one of the best-kept secrets behind so many businesses looking their best. Designing and producing a wide variety of high-quality recognition displays, trade show displays, signage and exhibits, lobby and corporate interiors, and historical timelines, Adler’s expert team includes consultants, designers, project managers, and fabricators. Working from a 17,000-square-foot facility in Baltimore that includes a precision woodworking shop, Adler Display handles all printing, construction, and finishing on site. Learn how to achieve your imaging goals and make your business look amazing at: www.AdlerDisplay.com.