Is your company relocating? Perhaps you need a larger office space or you’re moving across town.
In many ways, relocating a business is not very different from moving your family to a new home. There are many time-sensitive tasks involved. But in addition to the logistics, you also need to consider your company signage. Wherever your business is heading, don’t make a move without announcing it to the world.
These six critical signage solutions can help you get the word out effectively.
1. Pique public interest with “Coming Soon” banners.
Banners are colorful, affordable, and easy to install. They’re also among the most important signs new or relocating businesses can commission. Posted prominently, they let consumers know that something new, interesting, and potentially beneficial to them is in the works. “Coming Soon” banners are an inexpensive way to generate a buzz and get people talking about your business. They build name recognition and brand awareness while heightening the anticipation surrounding your arrival. And if you plan to have a grand opening celebration at your new location, banners are a great way to announce the event.
2. Prominent building signage is your calling card.
For centuries, relocating businesses have relied on building signage to announce establishment names and brands. The marquee sign is an eye-catching, popular choice for brick-and-mortar stores and offices. Marquee signage is permanent, typically attached to the exterior of a business over the main entrance. It often includes the business name and its current offerings. Flashing lights or illuminated lettering may be used to draw the attention of passersby. Here are some marquee sign best practices to keep in mind:
- The font should be large and easy to read from a distance.
- Choose colors that contrast with the building. Vivid hues are popular, but white against a black background is also effective.
- Include back-lit letters or spotlighting to gain 24×7 exposure.
3. Gain visibility day and night with versatile LED signs.
Your company will get years of use from a durable, attention-getting outdoor LED sign. LED signage gives your location visibility day and night with super bright illumination that’s also energy-efficient. It also offers incomparable customization options. With just a few clicks, you can easily transform your sign to feature current specials, discounts, events, and more.
4. Lobby signs create a warm welcome.
First impressions are lasting impressions so make your entrance area its most inviting. Get creative with color and style so everyone who enters is eager to learn more about your business. Your company’s lobby is also the perfect place to communicate your brand message. Back-lit dimensional logos, for example, reinforce your identity and can be fashioned from many types of materials, including metal, wood, acrylic, and PVC. Whether your style is rugged and outdoorsy or chic and sophisticated, a lobby sign can be created to reflect what your firm is all about.
5. Wayfinding signage steers visitors in the right direction.
Don’t be that new business that welcomes visitors with sticky notes attached to doorframes. Poor commercial wayfinding signage can create confusion and even cause safety issues for unfamiliar visitors. When people arrive at your location, they should be greeted with directional signs that are visible, intuitive, and include important information to help them navigate your place of business. Entrance signage, directory information, room identification, restroom and cafeteria signs, and directional information should all work together for a cohesive wayfinding system. Ensure that these essential elements are in place from the get-go.
6. Stay compliant with proper ADA signage.
The Americans with Disabilities Act (ADA) spells out the legal guidelines for signs in business facilities. It regulates accessibility and includes requirements for signage that is conveniently located and easy to read both visually and through tactile touch. The ADA outlines many mandated elements such as sign mounting locations and heights, font use, color contrasts, and layouts. You must have these required signage items in place when you open for business.
Quality custom signage is an important part of transitional business events. Whether your company is moving to another location or you have already relocated, notifying your customers and prospects with signage is an important step in the successful transition to your new place of business.
For stunning, visually-appealing custom business signage, rely on the experts at Adler Display. For more than 85 years, we’ve been crafting industry-leading signage and display solutions. Ready to get started? Please contact our knowledgeable team today!
About Adler Display: Headquartered in Baltimore, Maryland, Adler Display brings more than 80 years of experience to its clients in need of recognition displays, lobby and corporate interiors, custom exhibits, historical timelines, trade show displays, and signage and graphics. For more information about Adler Display, please visit the website at https://www.adlerdisplay.com/ or call 855-552-3537.