Looking Ahead to 2017: What Your Organization Needs to Shine in the New Year

The display and exhibit industry is constantly evolving with new innovations to bring your ideas to life. With 2016 coming to an end, it’s time to reevaluate your marketing goals and to make sure you have what you need for 2017. Here is a list of must-haves to make your organization shine in the New Year.

1. Interaction/Customer Experience – Interactive displays provide an effective way to create engagement with your audience. With new technology developed every day, it’s important to stay ahead of the curve and take advantage of new ways to share information that attracts users. Whether you have visitors interacting with your website, presentation, app, or surveys, interactivity can be included in displays such as trade shows, corporate and lobby interiors, recognition displays, and more. Interactivity also allows you to share more in-depth information in a smaller amount of physical space, as extra content can be added using touch screen monitors and devices.
    
2. Cohesive Messaging – Today’s marketplace favors brands with cohesive elements in content and design. It’s important to take every opportunity to define and distinguish your brand from the competition. One way to do this is to brand your space, including your organization’s lobby and interior space, as well as your presence at trade shows and other events. Presenting a consistent and cohesive look and feel goes a long way in reminding customers what your organization is all about and helping them to quickly and easily recognize your brand.
    
3. Recognition –Going above and beyond to thank those who contribute time, money, and other resources to your organization goes a long way in showing appreciation. Make sure you take the opportunity in 2017 to remind those people of their importance to your organization. People who feel appreciated have been shown to contribute more than those who don’t feel appreciated. So make it clear that you value such relationships by recognizing all types of contributions with a recognition display.
    
4. Clear Directional Signage – Arriving at a large facility, like a hospital or university, for the first time with little idea of how to navigate can be extremely stressful. This is a great time to revisit your directional maps and signage to ensure you are providing visitors clear directions to get to where they need to go on time. Incorporating interactive maps around your campus is one way to improve peoples’ experiences. Clear room signs and easy-to-understand directional signage is a must have now and always.
    
5. Marketing and Social Media – The importance of spreading the word about your organization, campaigns, products, and services is here to stay. Displays and exhibits can be a great asset to your marketing efforts, and can be combined with social media messaging you send out to your audience. Social media allows you to create hype whether you are on the trade show floor, creating a museum exhibit, or installing a new dimensional logo. Don’t forget to tweet and post to sites like Facebook, LinkedIn, and Pinterest!

For more ideas on how you and your organization can be prepared to shine in 2017, contact our display and exhibit experts at 410-281-1200. 

Headquartered in Baltimore, Maryland, Adler Display brings over 78 years of experience to its clients in need of recognition displays, lobby and corporate interiors, custom exhibits, historical timelines, trade show displays, and signage and graphics.  For more information about Adler Display, please visit our website at www.adlerdisplay.com or call us at: 855-552-3537.