From doing good in your local community to making the world a better place, your mission matters. And no one can tell the unique story of your non-profit better than you. Non-profit signage is a powerful storytelling platform because it can represent relevant, personalized content that creates interest and grabs attention.
It has the ability to adapt to current events, and it can even bring audiences into your narrative, allowing them to interact with your brand on a personal level.
If you’re seeking to get the most out of your non-profit signage and display investment, here are five clever ideas to consider.
1. Attract new patrons.
Place a captivating message about your cause on a digital signage screen, put it in a high-traffic location, and guess what? You now have the potential to reach multitudes of new potential benefactors. Demonstrate your organization’s impact by featuring footage from a recent fundraising event or sharing statistics about your efforts. Whether you choose to go bold or understated, signage allows you to reach people who were previously unaware of all the good you’re doing to make your community a better place. Share a story that makes people want to act and they’re bound to pay attention. Simply viewing your organization’s inspiring message could result in a donation or possibly even an ongoing fundraising partnership.
2. Find solutions that work within your budget.
Cost is always a concern for non-profits. Budgeting is essential, but plenty of competitively-priced products exist that will allow you to fulfill your goals. Determining how much you can spend ahead of time will help you narrow down your options and make the process more efficient. Many organizations seek sponsors to help fund their signage and then credit their participation in the final product.
3. Take folks on a guided brand tour.
Signage doesn’t have to be a hard sell. In fact, it can be a more effective marketing tool when it’s less obvious and more inspiring. Use it to visually depict your organization’s journey—where you’ve been, where you’re headed, your mission, and who you serve. You can share all of this moving information through the right signage and display solutions. Whether you want to express your values, offer a personalized welcome to each guest and client, or motivate your team members, you can accomplish it with a carefully crafted narrative display.
4. Go interactive.
You might think signage is a basic two-dimensional vehicle that’s used to post communications in an effort to gain attention. But the best signs and displays actually engage target audiences and immerse them in the messaging. You could create an immersive display that visitors interact with, allowing them to activate the content at their own pace, for example. This solution provides a sense of involvement in your story and is sure to enhance their experience with your brand. Make the most of dynamic non-profit signage to encourage exploration and forge meaningful connections.
5. Wrap it up with a powerful call to action.
Whatever story you tell and however you decide to share it, encourage viewers to take action based on the strong emotions they’re feeling. Use your signage to clearly show them the path to follow. Make sure to establish the action you want them to take at the beginning of your creative process so you can develop communications to support that goal.
Are you ready to get the word out about your compelling story? The design professionals at Adler Display are here to help! We would be honored to put our 85 years of experience to work for you. Contact us today to get started.
About Adler Display: Headquartered in Baltimore, Maryland, Adler Display brings more than 80 years of experience to its clients in need of recognition displays, lobby and corporate interiors, custom exhibits, historical timelines, trade show displays, and signage and graphics. For more information about Adler Display, please visit the website at https://www.adlerdisplay.com/ or call 855-552-3537.