The Challenge
As the world’s leading medical technology association, AdvaMed’s Washington, DC headquarters needed to reflect its mission, professionalism, and forward-thinking culture, while supporting a modern, hybrid workplace. The environment had to balance strong brand presence with architectural restraint, ensuring graphics and displays felt intentional, elevated, and fully integrated with Gensler’s design vision.
The Solution
Adler Display collaborated closely with both AdvaMed and Gensler from early planning through final installation, delivering a cohesive suite of branded environmental elements tailored to the space.
The environmental elements we developed include the following:
- Illuminated Stainless Steel Logo: A dimensional, illuminated AdvaMed logo positioned behind the reception desk creates a polished first impression, signaling innovation, credibility, and permanence.
- Conference Room Branding: A bold yet refined stylized “A” graphic anchors the main conference room, reinforcing brand identity in a high-visibility collaboration space.
- Hybrid-Ready Workplace Backdrops: Branded graphic installations behind employee offices provide clean, professional visual backgrounds for video calls, supporting daily communication in a hybrid work environment.
- Employee Recognition Board: A thoughtfully designed photo board brings visibility and warmth to the team, humanizing the physical office even as many employees work remotely.
- Custom Messaging Wall: A museum-like storytelling installation featuring custom wood frames and printed graphics highlights AdvaMed’s mission and core services, carefully harmonized with the building’s finishes and furnishings.
The Impact
The completed headquarters feels intentional, welcoming, and authentic—an environment that communicates AdvaMed’s values at every turn. The integrated branding enhances the architectural experience without overwhelming it, supports modern workplace needs, and creates meaningful touchpoints for employees, members, and visitors alike.
This project exemplifies Adler Display’s ability to deliver high-quality environmental branding that balances creativity, craftsmanship, and architectural context, resulting in spaces that inform, inspire, and endure.
