Adler Display Provides Dual-Branded Exhibit for Certify Health and AuthX at HIMSS Global Health Conference & Exhibition
Background:
Adler Display has had the pleasure of designing and producing exhibits for Certify Health for many years, providing both purchase and rental solutions. For the last few years, AuthX has participated as a “silent partner” without displaying its branding. Adler has also provided project management services for their events, coordinating vendors and logistics.
The Challenge:
This year, AuthX participated in the HIMSS Global Health Conference & Exhibition in Orlando, Florida, showcasing its full branding for the first time. Certify Health tasked Adler Display with creating a dual-branded 20×20 island trade show exhibit to showcase their sister company, AuthX. The challenge was to create separate spaces for each company, ensuring that their messaging and branding remained distinct. It was also crucial to have large overhead signage visible from a distance to identify their location on the show floor. Additionally, both companies required large monitors to demo their software and meet with attendees.
The Solution:
Adler Display designed a 20×20 rental exhibit split diagonally, featuring tall 12-foot backlit towers to divide the space. Large monitors were mounted to the towers, and counters were strategically placed to facilitate software demos and client meetings. Double-sided fabric graphics on large overhead signs attracted attendees from a distance, while branded reception counters with backlit graphics were located in the corner of each company’s space to greet visitors.
The dual-branded exhibit designed and produced by Adler Display successfully showcased both Certify Health and AuthX, providing them with the perfect platform to connect with attendees, demo their software, and generate valuable leads.
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