Effective healthcare signage is crucial for providing clear information and comfort to apprehensive patients.
In medical environments, it becomes even more essential, as visitors often feel anxious and may struggle to navigate the facility’s layout. Today’s healthcare signage has evolved into a comprehensive communication tool, capable of supporting branding efforts, acquiring patients, attracting top-notch medical staff, and more.
In this article, we will examine five ways the right healthcare signage can be used to enhance communication efforts and improve the overall patient experience.
1. Start with a warm welcome.
The place where the patient journey begins deserves special attention because it sets the stage for the rest of the visit. In most cases, this is the lobby or reception area. It presents a unique opportunity to provide visitors with engaging, beneficial content designed to reduce their apprehension, decrease their perceived waiting time, and enhance their overall experience. Consider displaying branded messaging such as awards, rankings, and upcoming events. Or you might choose to share healthy lifestyle tips and up-to-date patient education information through the use of video walls and imagery that communicates the values of your organization.
2. Support the wayfinding journey.
In hospitals, visitors often experience stress or physical impairments, making clear and effective signage essential. Enlarging directional signs and positioning them at eye level enhances visibility for the elderly, infirmed, and those with limited vision. Given the complexity of large medical campuses, well-designed and strategically placed wayfinding signage is essential for easy navigation.
3. Revitalize your surroundings.
Medical institutions of all types and sizes rely on various forms of signage to create impressive visuals in entrance areas, cafeterias, and hallways that are otherwise bleak and uninspiring. Why not transform those empty walls into inspiring places that promote your organizational mission and enhance your credibility? Whether you choose to applaud your healthcare heroes, showcase your values, or communicate important historical milestones, recognition displays and donor walls can bring your message to life.
4. Educate and promote your service offerings.
Patients may be unaware of the full range of services you offer, so be sure to share the news with them while they’re at your medical facility. Have you recently hired an award-winning physician? Do you now partner with other hospitals or care facilities? Rely on kiosks, banners, and displays to communicate exciting news and important information to patients and visitors.
5. Add some imagination to stark décor.
Who says medical facilities demand a dull, sterile appearance? Today, many hospitals and healthcare facilities rely on wall murals to create interesting and comforting surroundings. Colorful and inspiring, these dynamic environments can communicate and support a range of positive emotions. For instance, studies have shown that nature-based imagery depicting peaceful outdoor scenes is the patients’ top choice for hospitals. Color can also have a powerful effect on the human mind, so it should be a key factor when selecting graphics. Cool colors like sky blue and forest green tend to promote a sense of relaxation, which can be beneficial for nervous patients.
In today’s competitive health care landscape, it’s more important than ever to seize every opportunity to make an exceptional first impression. A powerful medium for visual communication, well-executed healthcare signage can yield significant benefits for your patients and your bottom line.
Ready to communicate supportive, informational messaging to everyone who visits your medical facility? The experienced design professionals at Adler Display will work with you to create inspired solutions that demand attention. Contact us today to get started!
About Adler Display: For over 85 years, Adler Display has been one of the best-kept secrets behind so many businesses looking their best. Designing and producing a wide variety of high-quality recognition displays, trade show displays, signage and exhibits, lobby and corporate interiors, and historical timelines, Adler’s expert team includes consultants, designers, project managers, and fabricators. Working from a 17,000-square-foot facility in Baltimore that includes a precision woodworking shop, Adler Display handles printing, construction, and finishing on site. Learn how to achieve your imaging goals and make your business look amazing at: www.AdlerDisplay.com.