Outdoor events like fairs, festivals, and tradeshows can provide amazing exposure for your business. But in order to attract attention, create a buzz, and spread the word about your products and services, you need to get creative with your outdoor signage solutions and displays.
In this article, we’ll explore five clever event signage ideas to get your creative juices flowing, along with the benefits you stand to gain and some helpful pointers to maximize your investment.
Why should you invest in signage for your next event?
There are many benefits associated with quality outdoor displays and signage, including:
- Promoting brand awareness
- Selling more products and services
- Attracting customers and generating leads
- Guiding event attendees to key locations
- Showcasing event sponsors and partners
Here are five outdoor signage solutions you can’t afford to do without:
1. Event Tents
Outdoor events are often spread out across large spaces and it can be difficult for visitors to find their way around. Key aspects of your event may even be overlooked. Setting up customized event tents is a great way to help visitors get around and provide a more comfortable guest experience. From roomy food tents to ticket tents and exclusive network event setups, the options are endless.
2. A-Board Signs
Also known as sandwich boards, these trustworthy signage standards are ideal for all sorts of outdoor events, from weddings to carnivals and beyond. You can position them easily, even on rugged surfaces, to display important messages about your event. They’re perfect for placing around key areas of the venue, like at the entrance to welcome visitors with a schedule of events or to guide them to various high-profile locations.
3. Photo Zone
When it comes to marketing and brand awareness, social media is king so why not use its influence to your advantage? Setting up a social media photo zone is an easy way to tap into the power. Simply designate an area for social media photos and fill it with fun decorations and event-related branding. Then, encourage visitors to take selfies and share their photos online. It readily extends the reach of your brand and event, and gives attendees something fun to do.
4. Banners
In the outdoor event landscape, big and flashy is the only way to go if you want to have maximum impact. Oversized banners and flags attract people’s attention, even in a large outdoor space and with so many things to see. These standing signage outdoor solutions are available in a wide range of shapes and sizes, as well as an endless variety of colors. They can be fully customized to suit your needs and you can use them in many different ways. Position an overhead banner at the expo entrance, line them along the edge of the venue, highlight a key presentation, or showcase an important charitable cause, for example.
5. Directional Signage
One of the biggest problems event organizers encounter is ensuring that guests can find their way around the site. It can be particularly challenging in venues that are expansive, congested, or when there are many things to see and do. Through well-placed directional signs, you can make guests feel welcomed, provide reassurance by pointing them in the right direction, and support your branding, too. Whether they’re used to point out the exits, direct visitors to the restrooms, or guide people to concession areas, directional signage is an indispensable navigational tool for any event.
Do it right.
Keep these pointers in mind to make your outdoor signage solutions as eye-catching and impactful as possible:
- Size is key! The larger the venue, the bigger your signs should be.
- The colors and themes of your signs should be in keeping with those of the event.
- Position signs in key places to draw the most attention to them.
- Consider the weather and select materials that can stand up to rain, wind, and extreme temperatures.
Outdoor event signs are essential for promoting your business and providing the information visitors need. It’s important to choose the right solutions for your needs and the experts at Adler Display are here to help. Contact us today to get started.
About Adler Display: Headquartered in Baltimore, Maryland, Adler Display brings 85 years of experience to its clients in need of recognition displays, lobby and corporate interiors, custom exhibits, historical timelines, trade show displays, and signage and graphics. For more information about Adler Display, please visit the website at https://adlerdisplay.com/ or call 855-552-3537.