When it comes to creating a spectacular exhibit that stands out from the crowd, trade show graphics are a crucial ingredient.
Research shows that trade show exhibitors have just seconds to capture visitors’ attention and make a remarkable first impression. With so much at stake, it’s important to get it right out of the gate. How can you best showcase your brand’s personality in a way that’s striking and memorable? The secret lies in your trade show graphics. Even the most elaborate custom booth will fall short if the graphics are poorly designed or hard to read.
Here are seven essential pointers to help you create compelling trade show graphics that get the job done beautifully.
1. Follow the 15-second rule.
In the trade show environment, communication must be crystal clear and to the point. Strong messaging that can be digested in less than 15 seconds will make your display far more effective. Leave the details for the printed or electronic collateral. No one is going to read text-heavy graphics so keep it simple. Get to the root of the problem and showcase your brilliant solution.
2. Image quality is king.
Photos should be high-resolution or vector, especially when it comes to your logo. Always use native, clean artwork for graphic projects, and take extra care when producing oversize images, such as those for trade show use. Don’t skimp on this very important element. It’s well worth the investment to purchase high-quality stock photography.
3. Craft a cohesive story.
Use your graphics to paint a captivating, unified picture. If you want to feature four products on four different panels, feel free to do so. Just be sure to tie them together so your presentation doesn’t look confused and disjointed. Ensure the color scheme, design, and copy all work well together. Your goal is to tell a compelling product story with a clear concise message.
4. Make friends with color.
Color is arguably one of the most important elements of trade show graphics. Color has the power to establish mood and evoke emotion from attendees. When selecting your palette, make sure your choices properly represent your brand. Consider using your brand’s color scheme and extending it if necessary with the use of eye-catching complementary hues and tones.
5. Stick with a single, legible font.
Readability is key with any signage, especially when it will be seen from a distance. Opt for a clean, easy-to-read typeface. You might get by with two fonts but more than that and it becomes unclear and annoying for viewers. If you want a little extra flair, add a secondary font as an accent here and there. Avoid ornate, cursive, and symbol fonts at all costs.
6. Go big!
You have the opportunity to create trade show graphics on a grand scale so seize the day! Think about what you want people to see from several aisles away. Then create something so fascinating they will be itching to visit your booth and find out more.
7. Take proofreading seriously.
This is the all-important final step before production. It’s your last chance to catch any mistakes and identify necessary changes. Review your graphics with a fine-tooth comb. Check for accuracy and simple spelling errors. It’s a good idea to have several people involved in the proofreading process to ensure that nothing is overlooked.
The right trade show graphics can drive traffic to your booth by delivering captivating imagery and compelling messaging. Adler Display’s team includes talented graphic professionals that specialize in designing large-format graphics for trade shows. To learn more, please contact our helpful team today.
About Adler Display: For over 85 years, Adler Display has been one of the best-kept secrets behind so many businesses looking their best. Designing and producing a wide variety of high-quality recognition displays, trade show displays, signage and exhibits, lobby and corporate interiors, and historical timelines, Adler’s expert team includes consultants, designers, project managers, and fabricators. Working from a 17,000-square-foot facility in Baltimore that includes a precision woodworking shop, Adler Display handles all printing, construction, and finishing on site. Learn how to achieve your imaging goals and make your business look amazing at: www.AdlerDisplay.com.