Seeking to share the moments that have transformed your company? Creative historical timeline ideas can bring them to life.
Companies offer products and services but brands deliver something more. Your brand captures the essence of your organization, woven together in a way that inspires and engages consumers. In this article, we’ll explore the importance of your brand story and how the right historical timeline display solution can share it in a compelling format. Please read on to learn about the benefits of brand stories along with some of our favorite historical timeline ideas.
Your brand story reflects your organization’s unique purpose and culture.
What moments and events have defined your brand and shaped it into what it is today?
In addition to providing the evolution of your firm’s identity, your brand story should highlight your driving values, mission, and essence of purpose. Rather than just a laundry list of dull facts and dates, it’s cohesively woven together into a narrative that becomes your company’s unique chronicle. The human mind is wired to connect with others and learn from their experiences; a compelling brand story fills that need and ignites the imagination of the audience. It also helps you leverage your uniqueness and stand out from the competition, boosting engagement and building consumer loyalty.
Historical timelines take viewers on a journey through the past.
Custom timeline displays depict significant events over specified periods of time. These graphics are simple yet powerful visuals. They can be used to recount the most important facets of your brand story, which might include specific time periods or its entirety. For example, you may choose to highlight:
- Significant dates from founding to the present
- Relevant milestones, the introduction of new products, or the expansion into other states or countries.
- Awards and accolades
Whether you want to use a single wall or turn an entire room into a canvas dedicated to your brand story, custom historical timelines can be as simple or extensive as you wish. And they can be used in any industry because every organization has a story to tell. Timelines are the perfect vehicle to support those storytelling functions.
Here are four clever ways you might incorporate a historical timeline into your place of business:
- Recognize valued key contributors.
Throughout your company’s history, there are likely many individuals who deserve to be acknowledged for their contributions. Donors, patrons, constituents, and employees are sure to appreciate this special recognition and will continue to their support in the future. Through compelling historical timelines and captivating exhibit designs, your organization’s remarkable past can secure a firm foundation for the road ahead.
- Highlight one event or many.
There’s no requirement to put your entire history on display. Many companies choose to highlight a single important event. You might tell the story of the construction of your new corporate headquarters from groundbreaking to the ribbon cutting, for example. Was there a period in your company’s history that was particularly formative or meaningful? Showcase it with an immersive timeline exhibit. Whether you want to share all the details, deliver a high-level synopsis, or highlight a few select milestones, a company history display can bring it to life.
- Get creative with the tale of your new business.
Was your business recently established? While you may not yet have a lengthy history to share, that doesn’t mean your founding is any less important or interesting. Create a display that shares your corporate mission, the industry you serve, and/or the benefits you bring to clients. Over time, add to it as you accomplish key milestones.
- Reflect on your proud past while embracing the future.
Even though you are addressing your company’s past, there’s no reason you can’t plan to showcase your future accomplishments too. Historical design displays can be crafted in an endless variety of ways so they can be added to or modified as needed. They can also serve as a powerful testament to your organization’s ability to succeed amid challenging times and rapidly evolving economic landscapes.
When it comes to showcasing rich corporate and non-profit backgrounds, nothing beats historical timeline displays. From displaying interesting artifacts to recognizing pivotal events and people, these powerful visual narratives depict the evolution of a business, organization, or institution. And with so many styles, colors, and imagery to choose from, there’s virtually no limit to the ways you can make timeline displays work for you.
Are you ready to transform your historical timeline ideas into a contemporary masterpiece? Adler Display’s talented designers will work with you to pay tribute to your distinctive past and prepare for its bright future. Contact us today to get started.
About Adler Display: For over 85 years, Adler Display has been one of the best-kept secrets behind so many businesses looking their best. Designing and producing a wide variety of high-quality recognition displays, trade show displays, signage and exhibits, lobby and corporate interiors, and historical timelines, Adler’s expert team includes consultants, designers, project managers, and fabricators. Working from a 17,000-square-foot facility in Baltimore that includes a precision woodworking shop, Adler Display handles all printing, construction, and finishing on site. Learn how to achieve your imaging goals and make your business look amazing at: www.AdlerDisplay.com.