If key elements of your corporate history are relegated to a shelf in the lobby, you’re missing out on a significant opportunity.
The story of how your company originated and got to where it is today is unique. Why not share that rich history with a compelling exhibit? Company history displays can differentiate your firm from the competition, reinforce your culture and values, and demonstrate your ability to adapt to changing times. In this article, we’ll share some helpful suggestions for creating the perfect display for your firm’s needs.
Don’t limit yourself.
Corporate exhibits are usually found near that entrance, where customers and visitors are most likely to see them. But depending upon the layout of your workplace and its available space, you may want to consider other options. Gathering spaces like the cafeteria, break room, and conference room offer excellent opportunities to share your company’s legacy and inspire creativity among your employees. And of course, every building has a few blank spots and awkward corners. Why not use them to showcase relevant historical content?
Adorn your space.
Why display generic art when images from your own history are probably more captivating and inspiring? Stock images of flowers and skylines may offer color, but authentic pictures of your brand and people will have much more impact. Consider images of the annual picnic throughout the years, your first building, key products that have been brought to market, or your branch offices. These items are not any more expensive to produce than stock pictures, but they will deliver a far greater wow factor.
You have options.
There’s no requirement to put your entire history on display. Many companies choose to highlight a single important event. You might tell the story of the construction of your new corporate headquarters from groundbreaking to ribbon cutting, for example. Was there a period in your company’s history that was particularly formative or meaningful? Showcase it with an immersive exhibit. Whether you want to share all the details, deliver a high-level synopsis, or highlight a few select milestones, a company history wall can bring it to life.
Temporary exhibits can travel with you.
Corporate history exhibits don’t have to be permanent, built-in displays. Temporary displays can convey specific messages at events, special programs, and conferences. Traveling displays are a great way to engage people at multiple offices. These exhibits are high-quality, durable, reusable displays that can go anywhere. Pop-up displays, banners, and movable freestanding towers can be easily packed, shipped, and set up at the location of your choice. A corporate heritage exhibit at your next stockholder meeting can be used to remind investors of your legacy of growth and demonstrate your stability. A temporary display at your corporate retreat can help staff members feel that they are a valuable and important part of the team. Whatever story you choose to tell, it can help you connect with people to accomplish important business goals.
Consider going big.
A museum or heritage center celebrates your company’s history in a major, permanent way. Whether it’s a room in your corporate headquarters, a wing at your flagship location, or an entire building on campus, a large-scale display can be a destination place for staff members, guests, and customers. You might create a grand multipurpose space for board meetings, celebrations, and employee orientation sessions. Or you could highlight your brand with a nostalgic heritage display that recalls the evolution of your company’s identity. There’s virtually no limit to the ways you can utilize elements of your firm’s unique story to engage employees and visitors.
Even new companies have a story to tell.
Was your business recently established? While you may not yet have a lengthy history to share, that doesn’t mean your founding is any less important or interesting. Create a display that shares your corporate mission, the industry your serve, and/or the benefits you bring to clients. Over time, you can add to it as you accomplish key milestones.
Whatever type of company history display you choose, the purpose is the same. You are investing in your legacy and proudly sharing your heritage with employees, customers, and stakeholders.
Are you ready to tell your fascinating company story? Adler Display is here to help! Please contact our team of experienced professionals today to get started. About Adler Display: Headquartered in Baltimore, Maryland, Adler Display brings more than 80 years of experience to its clients in need of recognition displays, lobby and corporate interiors, custom exhibits, historical timelines, trade show displays, and signage and graphics. For more information about Adler Display, please visit the website at https://www.adlerdisplay.com/ or call 855-552-3537.