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Six Clever Visitors’ Center Design Ideas Your Guests Are Sure to Love

Oct 18, 2023 | Articles

In the dynamic tourism landscape, captivating visitors’ center design ideas redefine how we connect with our surroundings.

When you want to share a slice of your locale or a must-see attraction, visitor center displays get the job done in a captivating way. They have the power to encourage exploration and can ignite the desire to come back time and time again. Rather than handing guests a dull brochure, give them a heightened fascination about your area and an exciting plan to discover it.

Read on for six clever visitors’ center design ideas that are sure to generate interest and boost engagement.

1. Create personalized experiences.

Allowing people to connect in the way they prefer is essential to the success of any visitor-based organization. You might incorporate kiosks so guests can readily access available tickets and relevant videos to increase their engagement. Tech-savvy folks may want to use their phones, so offer ways to share, save, and access special offers that are just for visitors. Be sure to include traditional models that allow your staff to engage with visitors on the floor or from behind the counter.

2. Think convenience.

Create a turnkey experience at your visitor center so guests’ needs can be easily fulfilled. Provide opportunities to buy tickets, make reservations, and view videos about various area attractions, for example. Don’t forget about local museums, state and national parks, amusement venues, and other must-see places of interest.

3. Encourage engagement.

People can easily walk by key points of visitor information if they are focused on locating the restroom or vending machines. Find ways to get them to stop and explore what you have to offer. For instance, utilizing strategically placed digital signage with local content, events, and information will grab the attention of any visitor. Think about ways to connect with your visitors, too. For example, you might incorporate interactive touchscreen monitors into displays, such as “The Top Five Things to Do” at your destination. 

4. Bring in the great outdoors.

Whether it’s a call to conservation, an experiential education, or an invitation to explore nature’s hidden wonders, exhibits can be powerful forces for innovation. Hand-painted murals, dioramas, sculptures, and other custom creations can bridge the gap between indoor and outdoor exploration. Adler’s experienced designers will work with you to capture the natural environment of your site while enchanting guests with hands-on learning and fun, interactive exhibits.

5. Boost efficiency.

If your visitor center is prone to busy times, consider having multiple reception areas so people can readily get the information they need, or find ways to help guests take things on the go. This will eliminate long lines and help them quickly move on with their travel plans.

6. Deliver comfort.

Without relaxing furnishings and engaging graphics, a visitor center is just another ho-hum building. Encourage weary travelers to take a break while they discover all of the exciting attractions to be had. Create imaginative designs with colors and finishes that complement your theme, décor, or local landscape. When people exit the highway to check out your visitor center, make sure they leave well-rested and well-informed so they can take advantage of all that the local area has to offer.

Adler’s visitor center displays incorporate innovative design, quality craftsmanship, and superior graphics for informative and engaging guest experiences. For more inspiring visitors’ center design ideas, please contact our helpful team today.


About Adler Display: For over 85 years, Adler Display has been one of the best-kept secrets behind so many businesses looking their best. Designing and producing a wide variety of high-quality recognition displays, trade show displays, signage and exhibits, lobby and corporate interiors, and historical timelines, Adler’s expert team includes consultants, designers, project managers, and fabricators. Working from a 17,000-square-foot facility in Baltimore that includes a precision woodworking shop, Adler Display handles printing, construction, and finishing on site. Learn how to achieve your imaging goals and make your business look amazing at: www.AdlerDisplay.com.