When it comes to promoting your brand identity at trade shows, consistency is key.
Trade events offer a unique platform for announcing new products or services and getting in front of hordes of potential customers. One element that’s often overlooked is the opportunity to showcase a positive, memorable brand image. When it’s done correctly and applied consistently, branding can create a loyal customer base and a positive reputation for your company.
In this article, we’ll share six pro tips to help you convey a compelling brand identity at every trade show on your calendar.
1. Develop a cohesive theme.
As you consider the theme for your display, make sure every element of it is unmistakably tied to your brand image. That includes your graphics, product display, collateral, color palette, and even your business cards. Each and every component should support your brand strategy in its appearance and messaging.
2. Craft a compelling story.
Your trade show booth represents an opportunity to present a visual, experiential form of storytelling about your company and brand. Color, interactive elements, lighting, product displays, and even your booth staff can all help tell your company’s unique story. Craft a narrative that helps visitors understand where you came from, why you do what you do, and what you can do for them.
3. Make it interactive.
The use of technology in your exhibit is a great way to engage your audience and stand out from the crowd. You might use touchscreen kiosks to share important information about your brand’s unique identity, for example. Or consider taking your exhibit up a notch by employing some virtual reality to give visitors an exciting, memorable experience. Interactive elements like these help reinforce positive feelings that are likely to transfer to your brand.
4. Take your training to the next level.
Sure, they need to know the details of your company’s products and services, but your booth team members can also contribute to supporting your brand identity. Help them understand your company’s culture, mission, and how you go above and beyond to meet client needs. Make sure they’re prepared to deliver a great experience for your visitors with a welcoming spirit and a helpful demeanor. Train them to communicate in a voice that’s consistent with your other promotional vehicles, too. A uniform message helps support a strong, distinct brand personality.
5. Don’t forget your promotional items.
Branded giveaways can be a fun and effective way to enhance brand familiarity. Whatever you hand out, make sure it supports your theme, contributes to your story, and features your company name and logo. Choose swag that has an obvious connection to your company mission to help solidify your brand in the mind of show attendees. For example, if environmentalism is an important pillar of your brand identity, you might opt to give out a reusable grocery tote or sustainable coffee samples.
6. Beef up your social media presence.
In today’s digital landscape, strong social media messaging is vital to the success of any trade event. When marketing your tradeshow presence on the various platforms, make sure your communications support your brand personality and convey this unique identity to the audience. You might even create a special event hashtag that supports your brand identity.
With more than 80 years of experience in the design and fabrication of captivating exhibits, you can rely on Adler to produce a unique trade show display that conveys your message and supports your brand. To learn more, please contact our helpful team today.
About Adler Display: For over 85 years, Adler Display has been one of the best-kept secrets behind so many businesses looking their best. Designing and producing a wide variety of high-quality recognition displays, trade show displays, signage and exhibits, lobby and corporate interiors, and historical timelines, Adler’s expert team includes consultants, designers, project managers, and fabricators. Working from a 17,000-square-foot facility in Baltimore that includes a precision woodworking shop, Adler Display handles all printing, construction, and finishing on site. Learn how to achieve your imaging goals and make your business look amazing at: www.AdlerDisplay.com.