When it comes to reinforcing brand messaging efforts, it’s hard to beat the power of digital signage.
Wayfinding, corporate messaging, emergency notifications, and other relevant information can be instantly displayed across a network of digital screens, connecting people in a way that no other medium can. From impressive LCD video walls to detailed touchscreen maps, these eye-catching signage solutions capture attention, engage customers and increase sales. The challenge for architects involves integrating the sometimes-disruptive nature of digital display systems seamlessly into the design. Done well, the addition of this form of signage can actually extend the value of the space by increasing its overall aesthetic appeal and creating positive, interactive customer experiences.
Once upon a time, digital displays were considered an afterthought in the design process.
The signs were usually attached to the walls after the building was completed. While it achieved basic communication goals, this approach was far from unified and didn’t capitalize on potential branding opportunities. Today’s architects recognize the value of the customer experience and understand that it begins the moment they step through the door. By strategically integrating digital signage into architecture, designers are able to maximize functionality and purpose without detracting from the appearance of the space.
Immersive and engaging has become the order of the day.
From sports arenas to airports to office buildings and beyond, architects and designers are being tasked with extending the value of the buildings they design. For example, digital signage systems can provide additional space for corporate sponsors to reach potential customers by featuring their logos emblazoned on oversized displays, creating prominent visual focal points. Their highly sensory nature is ideal for producing captivating visitor experiences. They can include not only the obvious visual elements, but also tactile aspects through the use of touchscreens and appealing acoustic components with the addition of just the right audio or musical accompaniment.
The sky’s the limit when it comes to digital displays.
No longer limited to boring rectangular boxes, the medium of digital signage has evolved so that architects and designers have virtually limitless freedom and endless possibilities for incorporating the technology into their creations. Curved displays, oversized video walls, and ultra-thin screens are just a few of the many options available today. In new construction, digital signage can be recessed into the wall, creating a sophisticated appearance that’s truly part of the physical framework. In existing spaces, digital signs can easily be hung from the ceiling or mounted to the wall. When mounting surfaces aren’t readily available, freestanding kiosks in landscape or portrait orientations can house the displays. Dual-sided digital signage can be used to create a compelling visual, especially when interchanging content is displayed on either side.
Digital signage systems offer an array of potential benefits to end users.
Aside from their unparalleled ability to support branding and messaging efforts, digital signage packs a powerful punch in the way of an impressive return on investment:
- Visual impact: The wow factor of digital displays can’t be beat. They can make a dramatic impact, creating an excellent first impression for everyone who enters the space.
- Durability: While old-school static signs fade and become damaged over time, digital signs remain bright, attractive and legible.
- Improved wayfinding: Large buildings and complexes can be difficult for unfamiliar visitors to navigate. Well-designed signs that clearly display directions can help manage crowds and reduce frustration.
- Enhanced safety: Emergency messaging and preparedness is facilitated with the immediacy that digital displays offer. Emergency alerts, evacuation plans, and safety instructions can be instantly shared with occupants and visitors, resulting in vastly improved security.
- Relevance: Featuring dynamic content that can easily be updated in the blink of an eye, outdated messaging becomes a thing of the past.
Architecture is at its best with art and science merge to create something that is both beautiful and practical.
When architects are able to successfully integrate digital signage into their projects, they offer designs with purpose and can gain a significant competitive edge. Rather than simply delivering beautiful spaces, they also empower clients by creating facilities that enhance the way people interact with them.
At Adler Display, we’re seasoned storytellers who focus on creating design solutions that resonate. From digital displays to interactive exhibits and more, rely on us to develop innovative ways to communicate the character and spirit of the space. Please contact our helpful team to learn more.
About Adler Display: Headquartered in Baltimore, Maryland, Adler Display brings more than 80 years of experience to its clients in need of recognition displays, lobby and corporate interiors, custom exhibits, historical timelines, trade show displays, and signage and graphics. For more information about Adler Display, please visit the website at https://adlerdisplay.com/ or call 855-552-3537.