When fans come to cheer on their favorite team, they’re ready for an exciting, remarkable experience.
Don’t underestimate the importance your sports venue has in creating the right atmosphere. What kind of impression does it make on guests, visitors, and athletes? When facilities are hard to navigate or branding is non-existent, it can create a negative image and may even tarnish your reputation.
Here are five of the many ways the right sports signage and graphics can enhance your athletic facility and create a winning experience for everyone who visits.
1. Step up your game with vibrant floor graphics.
If you want to make your athletic facility stand out, rely on a custom floor graphic to get the job done. An eye-catching floor graphic emblazoned at center court is sure to get noticed. It’s a low-cost way to foster a stronger team identity and add visual appeal, too. Floor graphics can even add pizzazz outdoors, such as in the end zone of the football field. And smaller graphics can be applied throughout your team’s arena to enhance its functionality and appearance. For instance, applying arrows or other directional graphics can guide fans to their desired destinations. While blank floor space is often overlooked, it offers valuable real estate for your branding efforts. Break free from those tired marketing messages displayed on the walls. An arena floor that showcases interesting designs feels modern, professional, and engaging.
2. Up the wow factor for visitors.
When professional sports venues seek to inform and involve patrons, they turn to digital signage. From practical uses like wayfinding to restrooms and concession stands to sharing merchandising opportunities and promoting upcoming events, digital signage has the power to enhance the customer experience and increase your bottom line, too. Celebrations for great athletes and important historical moments can be readily shared through the convenience of digital displays. And when they’re employed for festive purposes like welcoming fans at entrances and concourses, team spirit gets an added boost.
3. Keep everyone informed.
In large gatherings like sporting, timely communications are vital and stadium graphics get the job done easily. Digital displays allow immediate messages like changes in the line-up or a new start time to be shared in an instant. They can also be used to identify the sections of the stadium or list the facility’s rules and regulations. In the event of an emergency, appropriate signage can help the evacuation process go as smoothly as possible.
4. Showcase your environment.
Environmental graphics are essentially art that plays off of the surroundings. In arenas, adhesive murals are a popular, affordable choice. Place them onto bare walls to add style and enhance the fan experience. Environmental graphics also have a place in the front office, dining areas, and other gathering spaces throughout the facility. Think player images, arena panoramas, or dimensional logos that lend a warm welcome your staff and guests.
5. Reinforce those all-important branding efforts.
Eye-catching window and floor graphics, door wraps, and vibrant banners reflecting your team’s logo and colors are perfect vehicles for strengthening your brand. These clever custom details help everyone identify with your team and create a long-lasting positive impression, too. Arena graphics can also be used to support branding for your sponsors, partners, and stadium vendors.
Quality custom signs and graphics are critical to the attendee experience at any sports venue. Let the talented designers at Adler Display help you find the perfect graphics for your team. Please contact our design professionals today to get started.
About Adler Display: Headquartered in Baltimore, Maryland, Adler Display brings more than 80 years of experience to its clients in need of recognition displays, lobby and corporate interiors, custom exhibits, historical timelines, trade show displays, and signage and graphics. For more information about Adler Display, please visit the website at https://www.adlerdisplay.com/ or call 855-552-3537.