Now that you’ve finalized your trade show booth, it’s time to design your graphics. Should be easy, right? After all, you have brochures, ads and other collateral. Designing trade show graphics is another type of challenge. Following are some tips to help you design impactful graphics for your trade show booth.
Choose a designer who has trade show design experience.
Trade shows are completely different from many other types of design advertising. An experienced designer can help your team emphasize your messaging, attract attention to specific areas of the booth, and include elements that catch the eyes of folks walking the aisles.
Always choose high-res photos.
Since trade show graphics are so much larger that most other print material, one of the biggest mistakes we see if when a picture is blown up too large. It looks amateurish and displeasing. Make sure you get high-quality images- ideally, you want to print at a minimum of 100 dpi.
Blah, blah, blah
Most designers won’t make the mistake of adding paragraphs of text, but it is something to be aware of. Since it’s not the 70’s any more, stick to clear, concise wording that lets attendees know who you are and what you do immediately. Avoid overused clichés and corporate buzzwords- keep your verbiage simple.
Use light and motion
From simple overhead lights to LED tile walls, consider using light to emphasize key messaging. Even simple tweaks can make a big difference in how folks approach your booth.
Consider your A/V
Too many designers simply work around monitors and A/V systems. Use video and audio to enhance your story and attract more attendees into your booth. Don’t wait until the last second and have an intern slap together a PowerPoint to loop- attendees can tell when you’ve made an effort to consider your booth holistically. It helps focus your mission and purpose, driving conversation.
Use height and scale
Trade show graphics are much larger than most other advertising materials. Don’t waste space with multiple messaging or clutter- make your graphic look good from 10 or 20 feet away. Smaller collateral items can keep attention once attendees are in the booth.
Try incorporating these tips into the design of your new trade show graphics. Let us know if you have any tips of your own!
About Adler Display: Headquartered in Baltimore, Maryland, Adler Display brings more than 80 years of experience to its clients in need of recognition displays, lobby and corporate interiors, custom exhibits, historical timelines, trade show displays, and signage and graphics. For more information about Adler Display, please visit the website at https://adlerdisplay.com/ or call 855-552-3537.