Attention is at a premium at trade shows and large events. With hundreds or thousands of exhibitors, showing off your unique product with a compelling design is essential. Depending on your budget, you might choose to fit an off-the-rack solution with custom graphics, add in some custom elements to an existing booth, or design a new, unique booth from scratch.
When considering changes to your trade show exhibit, there are a few important areas to consider. These areas will help you decide what to prioritize in your trade show display.
What are your goals?
Make sure you and your team have a good handle on your goals for the show. Whether you’re generating leads, launching or promoting a new product, or generating sales, your booth design should be tailored to your goals. Do you need meeting space, lots of traffic, or an in-depth presentation? Your goals should inform how your booth comes together.
How many shows will you use this booth for?
It can make sense to increase your budget if you plan to use the booth at several events over time. Generally, trade show hardware will last around 5 years, with graphics needing to be replaced every 1-2 years. To increase the lifespan of your booth, have it set up and dismantled by a reputable installer who understands your booth’s intricacies. This will help lessen the strain on your assets.
What works to draw your attention?
You’ve probably attended a trade show or two. Next time, make notes on what you see there. What are competitor booths like? What stands out to you and makes an impact? Again, balance what you see with your goals. Creative meeting rooms, custom counters, and innovative product displays can all be tailored to fit your unique taste and needs.
Tell your story
Too often, trade show graphics are flat and wordy. Remember that you want to capture attention- and the best way to hold attention is with a good story accompanied by compelling visuals. Make sure your in-booth media complements and enhances your graphics. Don’t skimp on this part- we’ve all seen impressive LED walls, big monitors, and flashy lighting, but what is unseen are the hours put in to curate and prep content. Make sure your team understand the time investment necessary to create really compelling, attention-getting messaging.
About Adler Display: Headquartered in Baltimore, Maryland, Adler Display brings more than 80 years of experience to its clients in need of recognition displays, lobby and corporate interiors, custom exhibits, historical timelines, trade show displays, and signage and graphics. For more information about Adler Display, please visit the website at https://adlerdisplay.com/ or call 855-552-3537.