All healthcare facilities depend on signs to provide key information for patients, visitors and healthcare providers. Displays to recognize donors and show the organization’s longevity are also essential to boosting a hospital’s appeal. In our latest e-Book, “Ten Ways Signage and Displays Can Improve the Health of Your Organization” we highlight several ways signage and displays can help your facility thrive. Here are three ways to get you started:
- Extend a Warm Welcome with Lobby Displays.
The aesthetics of a lobby can be a key differentiator in today’s hypercompetitive healthcare sector. Increasingly, healthcare organizations are seeking to gain a competitive edge by helping patients to feel comforted and at ease from the moment they reach the front door. An entrance area that is clean, warm, and inviting sets the tone for a positive patient experience. In essence, a healthcare facility’s lobby needs to convey ‘who they are’ and ‘why you should go there for care’.
- Make Navigating Your Facility a Breeze with Wayfinding Signage.
First impressions are lasting impressions. Ensuring patients and visitors feel comfortable with basic navigation from the minute they enter your facility reduces anxiety and aggravation. It also makes a subtle statement to all who enter that your institution is professional, organized, and capable. In contrast, illegible or missing directional signage and gloomy hallways don’t contribute to a positive first impression. In today’s economy, with so many institutions competing for limited consumer healthcare funds, it’s more important than ever that providers consider the image they are presenting to the outside world.
- Communicate Your Corporate and Brand Identity to Establish Who You Are.
Promote what you’re all about. Jeff Bezos, founder of Amazon, once noted, “A brand for a company is like a reputation for a person.” While all organizations benefit from great branding, it’s more important in healthcare than in any other industry because the decisions made about one’s well-being are so personal and significant. Make sure your organization clearly communicates its brand and consistently delivers on its promises.
These are only a few snippets from the eBook to get you started. Don’t miss out on a wealth of great information! Download the full eBook here: https://adlerdisplay.com/healthcare
We also invite you to contact us for a free signage consultation. Simply call us at 855.552.3537 or email us your questions: [email protected]. We look forward to hearing from you!
Headquartered in Baltimore, Maryland, Adler Display brings over 78 years of experience to its clients in need of recognition displays, lobby and corporate interiors, custom exhibits, historical timelines, trade show displays, and signage and graphics. For more information about Adler Display, please visit our website at www.adlerdisplay.com or call us at: 855-552-3537.