Trade shows offer valuable networking and branding opportunities but they can be expensive undertakings. Booth rental is one savvy, cost-saving measure that’s well worth considering.
There are a number of ways you can make exhibiting more affordable. A custom rental display can make sense for your bottom line while offering many additional advantages.
In the following article, we’ll explore five big benefits that come with renting a trade show exhibit and how to determine if it’s right for your company.
Booth rentals are packed with advantages:
- Choices to meet any need: Display rentals come in a wide variety of styles and sizes. Whether you need a small inline display or a massive island booth, there’s a rental exhibit that’s perfect for your needs.
- Flexibility: These displays offer the ability to add, remove, and adjust elements of the exhibit to suit your unique business needs without the full investment of ownership. Renting also makes it easy to expand or reduce components based on the scale of each event. New branding concepts? Try them out with a rental and evaluate the results before purchasing the entire exhibit.
- Update your presence in an instant: Even if you already own a trade show exhibit, a rental display can be a great way to enhance it. Swapping out a few features in your existing exhibit by incorporating rented elements can give it a whole new appearance. You could even have a different message and vibe for every show you participate in.
- Cost-effectiveness: With a rental exhibit you have a one time expense with no hidden costs. Purchased displays require storage space when they aren’t in use. If you don’t have room at your location, you’ll need to pay storage fees elsewhere. For large displays, you’ll also have to factor in time and money for shipping and transportation. And then there are the longer-term ownership expenses such as repair, refurbishment, and disposal that will be required over time. With booth rental, simply return the display when the show is over. There are no additional ownership costs to factor in.
Should you purchase or rent your next display?
Deciding whether to rent or buy your exhibit can be confusing. These five questions can help you make the right choice and maximize your trade show investment:
- Are you a small business or just getting started in events?
You may want to consider renting. This will give you more funds to invest in other necessary expenditures like promotional items, literature, and travel costs.
- Are you in the process of rebranding?
Renting might make sense since the colors and finishes that fit your brand will be changing.
- How many trade shows do you attend each year?
When there are only a few shows per year or when show dates overlap, rental booths can be a great choice.
- Do you have an existing display and what is its condition?
If you already have a trade show exhibit, evaluate its state and consider your current marketing objectives, too. If the booth is outdated, worn, or needs significant updates, it’s time to consider a rental.
- Where are your events?
When making the rent vs. buy decision, consider the weight and size of the booth and each planned show’s location. If your exhibit is very large or heavy to ship, especially if the event is across the country or overseas, a rented display can be a smart way to go.
Adler Display carries a broad range of customizable booth rental solutions that can help you make a statement and stay within your budget. Contact us today to find out how our trade show rentals can make your next event a resounding success.
About Adler Display: For over 85 years, Adler Display has been one of the best-kept secrets behind so many businesses looking their best. Designing and producing a wide variety of high-quality recognition displays, trade show displays, signage and exhibits, lobby and corporate interiors, and historical timelines, Adler’s expert team includes consultants, designers, project managers, and fabricators. Working from a 17,000-square-foot facility in Baltimore that includes a precision woodworking shop, Adler Display handles all printing, construction, and finishing on site. Learn how to achieve your imaging goals and make your business look amazing at: www.AdlerDisplay.com.