Simply having a presence at a tradeshow isn’t enough.
To make the most of your exhibit investment, you need to create a memorable experience that draws visitors in and keeps their attention. A tradeshow booth design with thoughtful attention to detail can help you tell your story effectively and persuasively.
Follow these six tradeshow booth design best practices to ensure that your exhibit delivers a powerful, lasting positive impression.
1. Connect with your brand.
There are countless examples of trade show gimmicks that waste time and money because they’re forgotten as soon as people leave the booth. The key is to create a positive and memorable engagement with your brand. Photo booths with vivid logo backdrops, for example, are nostalgic and entertaining and they can provide attendees with a personalized promotional item that they will associate with your brand. A simple trivia game with questions based on your industry is another great way to engage visitors while incorporating your identity. It also allows you to easily transition into chatting about your company’s products or services. Keep in mind that branding your trade show display effectively goes well beyond your logo and colors. Is your organization’s vibe spirited and fun-loving or serious and professional? Is it important that you give back to your community? Whatever your brand is about, echo that message throughout your exhibit.
2. Make it interactive.
Passive activities like watching a video screen are not nearly as appealing to people as interactive elements are. For example, most attendees love to participate in trade show games where they have an opportunity to win great prizes. Incorporate touch screen technology, host giveaways, or feature immersive product demos with guest participation to encourage interaction with your content.
3. Give your graphics extra attention.
Blurry visuals and confusing imagery can be the downfall of any display. As the first thing attendees will likely notice about your exhibit, your visual communications need to be flawless. A legible message, appealing colors, and appropriate use of white space are among the most important considerations when it comes to display graphics. Even a seemingly simple mistake can significantly impact your overall show results, so plan your visual elements carefully and consider seeking guidance from industry experts.
4. Be a beacon.
Going big makes your booth visible well before attendees reach your aisle. Overhead displays are one way to attract attention and spark curiosity. A large-scale banner or oversized 3-D logo suspended from the ceiling, for example, is sure to get noticed. These display elements require special logistical considerations, so make sure the trade show organizers can accommodate them.
5. Get your shine on.
Incorporating special lighting into your display will make it more visible and appealing. It also allows you to emphasize specific aspects of your exhibit, allowing you to influence where visitors focus their attention. Integrated LEDs, uplights, and spotlights are just a few of the many options available to customize the illumination in your trade show booth. Give careful thought to the amount of lighting in your display, as well. Too many lights can give a cramped appearance, while insufficient illumination can give make your booth appear dreary and lackluster. When deciding how many lights you’ll need, give careful consideration to the size of the booth and its configuration.
6. Create a welcoming atmosphere.
As you walk around the trade show floor, you’ll probably see many exhibits that feature a table or counter at the entrance to the space. That’s a big mistake. Physical barriers like these create a sense of unwelcome and detract from the brand experience. Instead, make an effort to design an engaging space that clearly tells visitors what you do. You might set up some comfortable chairs next to a low table with a customized branded cover so guests can enjoy a relaxing break while taking in your message. Another functional option is an interactive kiosk that disseminates helpful information without the need for a traditional traffic-blocking table.
For 85 years, Adler Display has been the source for trade show success. From portable displays to modular exhibits and accessories, you can rely on our experts to create compelling tradeshow booth design that gets noticed. Please contact our helpful team to learn more.
About Adler Display: Headquartered in Baltimore, Maryland, Adler Display brings more than 80 years of experience to its clients in need of recognition displays, lobby and corporate interiors, custom exhibits, historical timelines, trade show displays, and signage and graphics. For more information about Adler Display, please visit the website at https://adlerdisplay.com/ or call 855-552-3537.